Marketing
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Writing for Your Best Customer
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Your copy isn't for everyone, but it's for someone. There is someone out there who is endlessly surfing the internet, wishing and hoping that a product ...

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It’s All About Me – Employ WIIFM and Cut Out the Bragging
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Which type of person do you think is more persuasive – a person who always talks about you, or someone who always talks about themselves. Who do you think ...

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Words Make Promises – How to Avoid Losing Your Business to a Massive Lawsuit
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It's important that the claims your copy makes deliver on their promises to avoid losing your business. This is essential for gaining your customers' trust ...

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5 Habits of Successful Social Media Campaigns
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The number of recommended actions and suggested tasks that social media managers must engage in can seem downright overwhelming. Not only are you ...

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7 Questions to Ask Your Audience for Better Blog Engagement
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A great way to engage your audience is to ask questions about your content. A direct question addressed to the reader gets them thinking and encourages them to ...

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Engage Your Audience with Livestream Video – The Tech Basics You Need to Know
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Livestream video is a popular method for businesses right now to engage directly with their audience. Consider using it to interact in real-time with your ...

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5 Ways to Repurpose Your Livestream to Boost Engagement with Your Brand
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Repurposing means taking a piece of content and changing it in some way to create new content that you can use for your marketing and boost engagement with ...

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How to Get More Leads and Conversions from Your Livestream
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Livestreaming is a great way to promote your business. You have a responsive audience tuned in to the knowledge you’re sharing and gain more leads. But ...

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How to Promote Your Livestream Event and Get More People to Attend
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Livestream is a low-cost and highly effective way to interact with your audience. But it doesn’t work to help you achieve your business goals if you don’t ...

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7 Powerful Ways to Build Your Brand Community with Livestream Video
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Livestream videos are an excellent way to build your brand community. From huge multinational companies to small solo entrepreneurs, any business can ...

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Traffic vs Conversions – Which Should You Prioritize?
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When people are selling on the internet, they often get bogged down and fixated on traffic. Traffic is the lifeblood of any website. Without traffic, you ...

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Stop Making Your Subscribers Jump through Hoops to Join Your Email List
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People today are pressed for time more than ever before. Whether they are opting into your email list by filling out a physical piece of marketing material or ...

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