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5 Key Steps to Blogging Mastery

The foundation of a blog today is to know who your readers are, what they need, and what they expect from you. Whether you are an experienced or a new blogger, the number one thing you can do to improve your blog is to research your audience so that you have a clear picture of who you’re writing for.

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Personal Storytelling in Business

Storytelling is universal and has existed since the beginning of human history. Yet in business, we often forget to tell our stories and this is a shame, because stories are one of the best ways to connect with customers and encourage them to take action.

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Marketing Fundamentals: How to Reach Your Target Audience

No matter what type of business you have, you need a target market. There are people who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy.

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