Tactics are specific actions or steps taken to implement a strategy and achieve its goals. They are the detailed plans and activities that are carried out on a day-to-day basis to execute the strategy. Tactics can include things like advertising campaigns, sales promotions, public relations efforts, pricing strategies, and distribution channels.
They are usually developed by a company’s operational teams, such as marketing, sales, or customer service, and are designed to support the overall strategy of the organization. Tactics are typically short-term in nature and are regularly reviewed and adjusted to ensure they are achieving the desired results.
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