A slug is a text string that is part of the SEO (search engine optimization) friendly URL of a web page or blog post. Slugs typically appear after the domain name and before any query parameters, in the last piece of a URL.
Slugs are used to create shorter, easier-to-read URLs and also act as keywords that help search engines and social media platforms accurately identify the subject matter of your page or post.
Properly optimized slugs can improve your website’s visibility in search engine results and boost user engagement on social media by making it easier for users to find relevant content.
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