A sender score is a numerical score (out of 100) that organizations can receive based on how likely their emails are to reach their subscribers’ inboxes. It’s calculated by analyzing various factors, such as the sender’s IP address, sending domain, and email authentication practices.
The higher the score, the more reputable and trustworthy the sender is considered by email providers, and the more likely their emails are to be delivered to the inbox instead of the spam folder.
A good Sender Score can lead to higher engagement rates, better email deliverability, and a more successful email marketing campaign overall.
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