Schema markup is a type of structured data that is added to HTML code with the goal of providing search engines and other applications with additional information about a website’s content. Schema markup can help search engines to better understand the context of a webpage’s content, which in turn improves its visibility in search engine results pages.
Schema markup can also be used to add richer user experiences, such as adding images or product ratings to search engine results pages or integrating reviews with social media platforms.
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