This is an online advertising model in which advertisers pay for every click on their ads. Advertisers create ads, set a budget and targeting criteria, and bid for placement in search results or other websites. When people click on the ad, they are taken to the advertiser’s landing page.
PPC campaigns can be highly effective for reaching customers who are actively searching for particular products or services because it allows them to target users at the exact moment that they are most likely to convert into paying customers.
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