Open-page optimization is the process of optimizing individual web pages in order to improve their rankings in search engine results. This can involve a variety of tasks including optimizing titles, meta descriptions, and headings, as well as ensuring content is relevant and up-to-date.
On-page optimization also involves optimizing page speed, internal linking structure, and keyword density. Having an optimized website can help increase your organic search traffic and improve your visibility in the SERPs.