When a business offers a product or service to a customer, they are making an offer.
This means that the business is proposing a deal to the customer, which may include a discount, free shipping, or another incentive.
In order to make an offer that is appealing to the customer, the business must first understand what it is that they are selling and what the customer is looking for.
By doing this, the business can then create an offer that meets the customer’s needs and exceeds their expectations.
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