Marketing Funnels are a visual representation of the journey a customer takes from becoming aware of a product or service to eventually making a purchase. It is a way for marketers to understand and track the progress of potential customers as they move through the various stages of the buying process. The traditional stages of a marketing funnel are:
- Awareness: The customer becomes aware of the product or service through various marketing channels, such as social media, search engines, or advertising.
- Interest: The customer expresses interest in the product or service and begins to research and gather more information.
- Desire: The customer develops a desire for the product or service and begins to consider making a purchase.
- Action: The customer makes a purchase and becomes a customer.
- Retention: The customer may continue to purchase and engage with the brand.
- Advocacy: The customer may recommend the brand or product to others.
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