A branch of artificial intelligence that can learn from completing tasks and improve from experience automatically. Some examples of how machine learning is being used in marketing include:
- Predictive modeling: Machine learning algorithms can be used to analyze customer data and predict future behavior, such as which customers are likely to churn or which products are likely to be popular.
- Personalization: Machine learning algorithms can be used to analyze customer data and create personalized content and offers.
- Customer segmentation: Machine learning algorithms can be used to analyze customer data and segment customers into different groups based on their behavior, demographics, and other characteristics.
- Chatbots and virtual assistants: Machine learning algorithms can be used to create chatbots and virtual assistants that can understand and respond to customer inquiries in natural language.
- Fraud detection: Machine learning algorithms can be used to detect fraudulent behavior such as credit card fraud and identity theft.
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