Refers to the different phases that a customer goes through in their relationship with a company. They are typically divided into five stages: Awareness, Interest, Evaluation, Purchase, and Post-Purchase.
- Awareness: The customer becomes aware of the company’s product or service.
- Interest: The customer is interested in learning more about the product or service.
- Evaluation: The customer evaluates the product or service to determine whether it meets their needs.
- Purchase: The customer makes a purchase decision.
- Post-Purchase: The customer uses the product or service and may provide feedback or make additional purchases.
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