Curated content refers to content from the web that has been sorted through and shared on a brand’s platform.

This type of content is created by other organizations but shared by a brand because they believe it will be of interest to their audience.

Curated Content can take many forms, such as articles, videos, social media posts, or blog posts.

The key characteristic of Curated Content is that it’s carefully selected and shared by the brand in a way that adds value to its audience.

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