Branded content refers to content that is created by a brand and published on another site or platform. The goal of Branded Content is to increase brand awareness, engagement, and reach by leveraging the audience and credibility of the host platform.
Branded Content can take many forms, such as articles, videos, social media posts, or sponsored posts. The key characteristic of Branded Content is that it’s created by the brand and includes branding elements, such as logos or product placements, that help promote the brand.
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