The term “above the fold” refers to the portion of a web page that is visible to a visitor before they need to start scrolling down.
This area is typically the first thing a visitor sees when they land on your page, and it’s considered to be prime real estate for grabbing their attention and conveying your key message.
Above the Fold can also refer to the bottom of a browser window or be measured as 600 pixels from the top of the page.
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