An Easy and Powerful Solution For Transforming Your Customers’ Experience


Optimizely was founded by two former Google product managers, Dan Siroker and Pete Koomen.

Dan served as the Director of Analytics during the Obama 2008 presidential campaign.

While there, his team relied on the use of A/B and multivariate testing to maximize email sign-ups, volunteers, and donations to raise more than $100 million in additional revenue for the campaign.


But optimization was hard — you needed technical skills and know-how to run even the simplest of tests.

After the campaign, Siroker teamed up with Koomen to create a world-class optimization platform that was easy to use in an effort to provide a platform for businesses to be able to conceive and run experiments that helped them make better data-driven decisions.

Since completing YCombinator in the winter of 2010, Optimizely has seen strong and growing demand.

Experiment on everything… 



Optimizely offers a Starter plan for free.

Please contact Optimizely for their other plans.

Pricing model:

Free & Subscription

Free trial:

Available (No Credit Card required)

Key Features

  • Unlimited experiment & variation creation
  • Image hosting
  • Data import/export
  • Experiment scheduler
  • Multivariate testing
  • Traffic allocation
  • Test scheduling
  • Engagement tracking
  • Stats engine
  • Custom reports
  • Basic & custom visitor segmentation
  • Geo-targeting
  • Basic analytics & heatmapping integrations
  • Third party integrations
  • Dynamic customer profiling
  • Visual editor
  • Developer tools
  • Out of the box integration


  • Say goodbye to technical bottlenecks and hello to actionable data
  • Bring thousands of optimization ideas to life in minutes
  • Track what matters to you
  • Maintain total control
  • Test on your terms and timeline
  • Tailored to your work with your existing systems
  • Not a coder? Not a problem.
  • Revenue now, deploy later
  • Discover winning combinations across a range of your ideas
  • Customize even further with your own code



Freelancers, Large Enterprises, Mid Size Business, Non-Profits, Small Business

“Optimizely helps us to maintain a rapid pace of experimentation, improves our ability to deliver marketing driven business results..”