An Easy and Powerful Solution For Transforming Your Customers’ Experience

Optimizely was founded by two former Google product managers, Dan Siroker and Pete Koomen.

Dan served as the Director of Analytics during the Obama 2008 presidential campaign.

While there, his team relied on the use of A/B and multivariate testing to maximize email sign-ups, volunteers, and donations to raise more than $100 million in additional revenue for the campaign.