Focus on 'serving' rather than 'selling' and fell confident in the process

Essential Sales Skills Every Business Owner Needs to Master


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Many entrepreneurs, service providers, coaches, and consultants are uncomfortable with selling. They feel like it’s a bit sleazy or pushy, and they don’t like to ask people to open their wallets.

But if you want customers, you have to SELL!  

The key is to turn your mindset around.

Rather than ‘SELLING’ your products and services, think of sales as ‘SERVING’ your clients.


Your goal in selling as serving is to:

  • Develop trust-based relationships with prospects and customers… and keep track of your progress 
  • Gain a thorough understanding of their problems and needs… by actively listening and asking the right questions
  • Educate them on their options… and include them in the process of finding a solution
  • Propose the best, most relevant solution for their unique situation… and help them see the value of implementing it
  • Make the process of buying an easy next step… which everyone feels confident about 


The beauty of that mindset is that you don’t have to be a natural salesperson to be successful.

Anyone can learn the process and skills for selling your products and services,

….as long as you’re committed to your customer’s success. 


Completing this course will help you:

  • Recognize why you need to develop sales skills and how the right approach reflects your desire to serve your customers
  • Uncover your blocks to selling and discover ways to overcome them, so that you can sell with ease and self-assurance
  • Deepen your knowledge of your customers and yourself, so that you feel confident when you go into the sales process
  • Start relationships with potential customers on the right note, so that prospects feel a connection to you and want to learn more
  • Develop relationships with prospects based on serving their needs, which will naturally lead to sales opportunities
  • Manage multiple relationships with prospects and customers efficiently and in a way that leads to more conversions and ongoing sales
  • Actively listen to your prospects and customers, so that you don’t jump to conclusions at any point during the sales process
  • Use different types of questions to learn more about your prospect’s situation and needs, so that you have a complete picture before developing a solution
  • Provide information that helps prospects understand their situation and needs, so that they feel empowered to find the right solution
  • Work together with prospects to identify the root cause of their problems, so they feel a part of the solution process
  • Communicate the value of your proposed solution, so that your prospect recognizes and visualizes the impact it will have on them
  • Ensure the sale goes smoothly, prospects don’t back out at the last minute, and everyone is confident in the sales decision
  • Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course
  • ..and so much more!

This Course is for:

  • Small Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Startup Businesses
  • Anyone who wants to grow their business by building relationships with potential customers and making more sales.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

Many business owners who don’t sell full-time dislike or even fear the idea of selling.  

In this first module, we’ll show why developing sales skills is critical to your success and how it already reflects your desire to serve customers.

A great deal of preparation goes into selling, and the majority of that preparation has to do with preparing yourself.  

In this module, we’ll teach how to overcome resistance to selling and build your confidence so that you can achieve the best outcome for yourself and your customer.

Selling starts with relationships. Focus on forming connections and having conversations to nurture your contacts and you’ll be well on your way to sales success.  

In this module, we’ll show you how to master the skills for building and managing the types of relationships that lead to sales.

Good salespeople are not born. They are made from people who are willing and eager to invest time and energy into learning the key skills that will lead to sales success.  

In module 4, we’ll develop your necessary skills for helping your customers decide on the right solution for their needs, whether or not that ends up being your product or service.

In this final module, we’ll bring everything we’ve covered in the course together. You will then have all the skills and tactics you need to be confident and successful in selling. we’ll also give you the opportunity to review the course and plan future action.


Are You Ready To Start?


Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos, and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs plans are paid memberships that provide training through our systems, tools and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to Essential Sales Skills Every Business Owner Needs to Master on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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$ 99 Per month


$ 799 Per YEAR

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