How to Create Compelling Sales Pages that Maximize Your Sales

In the first module, you’ll learn the key elements of a high converting sales page, so you can ensure your page contains everything to help you make the conversions you need.

We’ll explore why sales pages are important, how to review other businesses sales pages, and how to use your own experience to understand what makes a page successful.

A sales page needs to demonstrate the value of the offer.

In Module 3, we’ll show you how the benefits of your product or service provides value by addressing the pain your customers are experiencing.

We’ll also guide you through writing a UVP for your page and adding value to your offer, so you can show you have the solution your prospective customers are searching for.

In Module 5, we’ll discuss copywriting skills and how to use the research you did on your ideal customers to communicate powerfully with them on your sales page.

We will also show you how to explain the promised outcomes of your offer and how to use copywriting formulas to attract and convert the right customers who will benefit most.

Every sales page needs a headline that grabs the reader’s attention.

In Module 6, we’ll walk you through how to create a headline that your ideal customer can’t resist, and introductory copy that keeps them reading through the page.

Then we’ll show you how to write your own story and use video to increase your conversions.

In Module 7, we’ll discuss the different ways you can inspire trust – how to show you are knowledgeable in your field and can deliver results.

We’ll also show you how to use testimonials and plan your guarantee and refund policies. And, the end result is that your sales page visitors will be reassured they’re making the right decision when they buy.

People will always have objections and may have been let down before.

So in Module 8, we’ll identify common objections and show you how to preempt them in your sales copy . By preparing you for objections, we can help you create sales copy and an FAQ section that eliminates potential customers’ barriers to purchase.

Statistics show that using Urgency and Scarcity in sales copy increases conversions.

In Module 9, we’ll show you how you can use psychology in your sales copy, how to introduce urgency and scarcity, and how to remain true to yourself while motivating visitors to take immediate action.

In Module 10, we’ll teach you how to write effective calls to action and how to put all your sales page elements together in an order that logically flows towards a sale.

You’ll use a sales page flow template and checklist to bring your copy together, put it in an effective order, and make sure you have not left anything out.

In this way, you’ll have the best chance of using your sales page to convert visitors to buyers.

Successful sales pages use powerful visual design and branding to increase conversions.

You have finished your sales copy and page flow, so in Module 11 we’ll discuss the critical page design factors that influence engagement.

You will then use a checklist to make sure you’ve addressed the most important visual elements on your sales page, so that your visitors will read your copy and make the decision to buy.

In this last module, we’ll guide you through some final action planning.

We’ll also send you away with tips for how to measure the success of your sales page, a few technical aspects of the page, the importance of split testing, and options to add extra features such as live chats and exit redirects. You will finish up by creating your plan for the next steps you’ll take when you leave, to ensure you implement what you learned and take action to finish up your high-converting sale page!