Achieve better results through a brand that authentically connects you with your audience

How To Successfully Build Your Personal Brand

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Most business owners and entrepreneurs know that it’s essential to define a brand for their business. But developing a personal brand is even more important.

Your personal brand tells people who you are, as a person, how you are unique, and what value you offer…

It tells people who the human being is behind your business, and it helps your customers relate to you. That’s because…

People follow and trust a person, not a business.

And people will remember YOU, as a person, before they remember your business.

With a clear and compelling personal brand, you’ll be able to:

Easily build a relationship with your audience, which leads to more sales
Grow your reputation as an expert or thought leader, which leads to new opportunities and new clients
Craft a consistent message to share with people you meet, so they know exactly how you can help them and how they can help you
Create content that attracts your ideal audience, since you’ll know exactly what you want to talk about and how you want to say it
Boost the visibility of your business, since people will see you, the person, and then want to learn about your business.

But how do you build a personal brand that truly represents who you are and what you want to be known for?

And how do you communicate your personal brand to the world? There are several distinct steps to follow, and we walk through them all in our course – How To Successfully Build Your Personal Brand.

Completing this course will help you:

Explore the importance of having a personal brand and identify where you can improve your existing brand, so you can start building a personal brand that reflects how you want to be known
Clarify a vision for your personal brand, so that you know exactly where you’re headed with your branding goals
Define who you are and what you want to represent with your brand so that you can share the best of yourself with your audience
Craft a brand message that incorporates your unique value, so that you reach the right people and they are clear on the benefits you can offer them
Develop the visual style of your personal brand, so you present a coherent identity that’s immediately recognizable
Communicate your brand through your words and behaviors, so you are consistent with the message you project
Compile a branding pack to guide how you present yourself to the world, so you have the tools needed to implement your personal brand and move your business forward
Select the best channels for communicating your personal brand message, so you reach the widest audience possible with your content
Ensure you use your time on social media effectively to build your personal brand, so you engage with your audience without eating up all your time
Manage and monitor your brand image online and offline, so you retain a responsible and reliable reputation that inspires your audience’s trust
Leverage your network to grow your personal brand and identify new opportunities, so you build relationships with those who can help you grow your business and increase your influence
Consolidate and implement your learning and plan future action steps, so you can achieve the goals you set for this course.

This Course is for:

Small Business Owners
Solopreneurs
Business Service Providers
Business Coaches, Course Creators & Consultants
Startups
Marketing Consultants
Anyone who is selling their personal expertise, who is the face of their business, or who needs to clarify their personal image and messaging

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn.

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership),

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today!

Here are the topics we'll cover in each major section of the course:

Module 1 – Why Do You Need a Personal Brand?

Branding builds trust and credibility with your audience, which is just as critical for you as an individual as it is for a business.

In Module 1, we’ll explore the importance of personal branding and evaluate where you are currently, so you can start building a personal brand that is both memorable and unique.

Module 2 - Clarify Your Vision for Your Personal Brand

Being clear about your vision allows you to design a path towards your success.

In Module 2, we’ll show you how to create a vision board for your personal brand, so you can develop inspiring goals to follow.

Module 3 - Define Your Personal Values

Your uniqueness as a human being will make you stand out from other people in your field.

In Module 3, we will help you clarify your qualities and values, which will underpin your personal brand and show your authenticity.

Module 4 – Craft Your Personal Brand Message

You need to communicate your uniqueness in a concise way that also conveys the benefits you offer.

In Module 4, we’ll teach you how to craft a personal brand message and story that expresses both your personality and value, and which resonates with the right people.

Module 5 – Develop Your Brand’s Visual Style

Having a cohesive visual representation of your brand is vital.

In Module 5, we’ll guide you to choose the visual look and guidelines for your personal brand, so you present a coherent identity that’s immediately recognizable everywhere.

Module 6 - Refine Your Brand Communication Style

You express your personal brand not just through visuals, but also how you behave, online and off.

In Module 6, we’ll discuss how you communicate your personal brand through your words and behaviors, so everything you say and do conveys the same message and image.

Module 7 – Assemble Your Branding Pack

Once you’ve defined the foundation for your personal brand, you need to make sure it’s consistent all the time.

In Module 7, we’ll show you how to put together a pack or folder with all your branding assets handy, and to make the necessary changes to your website, profiles, and bios.

Module 8 – Select Your Brand Communication Channels

With your personal brand clearly defined, you now need a strategy for spreading the word.In Module 8, we’ll focus on how you can use content to build your personal brand and the methods best suited to reach your target audience, such as blogging and video.

Module 9 – Use Social Media to Build Your Personal Brand

Social media is a powerful tool for establishing your personal brand and helping you stand out in your industry.

In Module 9, we’ll teach you how to create a social media strategy that enhances your personal brand and helps you engage with your audience… without eating up all your time.

Module 10 – Manage Your Personal Brand Online and Offline

When you have a personal brand, you’re putting yourself out there for the world to see.

In Module 10, we’ll show you how to manage your personal brand image, online and offline, so you retain a responsible and reliable reputation that inspires your audience’s trust.

Module 11 – Leverage Your Personal Brand through Your Network

Module 12 - Review and Refine

In this final module, you will bring together everything you’ve done in the course to form a powerful branding blueprint.

We’ll also give you the opportunity to review the course and plan future action, so you can achieve the goals you set for this course.

Are You Ready To Start?

FAQ

Most frequent questions and answers

What's the difference between the Network and the Plus or Pro memberships?

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos, and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs plans are paid memberships that provide training through our systems, tools, and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy. zindolabs Plus & Pro provides you the courses, SOPs, checklists, and guides you need to learn from launching to growing to scaling a business online.

Why create a community like this?

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business.

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

I just signed up, now what happens?

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com.

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

How do I cancel or get a refund if I change my mind?

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date.

How is zindolabs memberships different than other training platforms out there?

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.

What if I haven't launched yet?

No problemo! Welcome and let’s get started. 👋 It’s time to learn how to test, validate and launch your product or service.

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to How To Successfully Build Your Personal Brand on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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