10 Things Your Website Should Be Doing For Your Business

Is your website doing what it should for your business? Here are 10 things to consider when reviewing the effectiveness of your website.

Websites are known to do many things. But when it comes to sales and marketing… we believe a website should focus on 2 things.

1- Sell something

2- Build a trusting relationship to sell them something in the future. If you can position your website with these two goals in mind.

Then chances of success have just increased dramatically. So what else can you do to improve the success of your site? Well, let’s dive into 10 things your site should be doing:

1 – Attract Customers

Many times the intial layout and functionality of the site isn’t the issue. It offers nice imagery and a clear call to action. But it’s just sitting there static and hoping someone will come by and engage with it.   Increasing a websites traffic is the true goal of any website. Done right… getting people there with the right message, right price and right product.

We see magic happen! Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you acknowledge it’s a process and it’s going to take commitment on the website owners side to make this happen.

Here’s an article where they break down how to get more traffic to your site: Creative Ways to Attract More Visitors to Your Website

Just about every website has some form of navigation. Unfortunately, not every website’s navigation is good.

Most of the time, a website’s navigation is put together by Web designers who may know a lot about making pretty websites, but very little about marketing a website or creating a website built for creating the right customer sales experience.

Spend the necessary time to make sure you are creating an easy to navigate website so your customers don’t get frustrated and leave. Learn more about improving your sites navigation.

3 – Provide a Great User Experience On All Devices

How to Improve the Accessibility of Your Website When webmasters talk about a website’s accessibility, they are referring to whether your website can be used by people with disabilities.

For example, can a blind person use your website and access its content?

While I am certainly no expert where accessibility is concerned, the link for the tutorial below discusses some of the commonly used techniques that can make your website more usable by such people.

Learn more here

4 – Keep things fresh

Because the web is constantly evolving and changing… so should your website.

New information is available by the minute and without refreshing things you stand a chance of loosing the regular visits your website needs to keep it fresh, ranking and selling products.

So here’s a great article about 5 ways to update your site today:  Click Here

5 – Highlight the benefits of what you offer

Link:// http://www.diffily.com/articles/writing.htm

Web content: highlight benefits not process

6 – Capture Data

Link: https://blog.kissmetrics.com/capture-email-leads/

10 Ways to Capture Email Leads Without Disturbing Your Visitors

Your email list is your biggest asset!

Michael Hyatt, the “intentional leadership” author has built a multimillion-dollar business on the strength of his email list (115,000 and counting).

7 – Give Clear Calls to Action

Link: http://blog.hubspot.com/marketing/great-call-to-action-examples

30 Call-to-Action Examples You Can’t Help But Click

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

8 – Provide Contact Information

Link: http://en.webself.net/blog/2015/11/16/provide-with-your-contact-information-in-a-visible-position-of-your-website

Provide with your contact information in a visible position of your website

By showing your contact information; you can create a professional image that adds credibility to your business.

9 – Give a great experience

Link: http://blog.hubspot.com/marketing/improve-your-websites-user-experience#sm.00000crx5917eexos1q186x9pbds1

10 Tips That Can Drastically Improve Your Website’s User Experience

In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

10 – Keep You Connected

Link: https://www.upwork.com/blog/2012/04/connecting-with-your-blog-audience/

From Followers To Friends: Connecting With Your Blog Audience

If you rely mainly on numbers and statistics to understand your followers, you could miss all this and more. In fact, your understanding of your readership will be rather limited.