UPDATED: 8/24/22
These days, personal branding is essential for anyone who wants to build a strong online presence.
And one of the best ways to communicate your personal brand message is through video content.
Videos are highly engaging and they’re more likely to be shared on social media than any other type of content.
What’s more, videos give you a chance to really show off your personality and build a connection with your audience.
Now let’s take a look at some other ways you can use video to help grow your personal brand online.
Download Here: The 4 Key Steps to Build a Personal Brand that Increases Your Sales
Be Authentic and Show Your Human Side
In a world where so much content is faceless and impersonal, videos give you the chance to show your human side.
The viewer can actually see your face and hear your tone of voice, which lends a sense of credibility and trustworthiness to your message.
Video also allows you to make your message highly distinctive and personal, which is a huge advantage in branding.
In a sea of sameness, video can help you stand out from the crowd and build a connection with your audience. When used effectively, videos can be a powerful tool for promoting your business.
Be a Problem Solver
As a business owner, you are always looking for ways to better serve your target market.
One way to do this is to offer your audience solutions to the problems they face.
When it comes to creating videos, one of the best ways to offer solutions is by doing a how-to or tutorial.
This gives you a chance to directly show your audience how to do something, step by step.
You can also share tips and tricks that they may not be aware of.
And if you have the opportunity, demos and examples can really help bring things home.
By offering your audience solutions, you are not only helping them out, but you are also positioning yourself and your business as an expert in your field.
Having a personal story is essential for any great brand. A story humanizes a company and makes it relatable.
It also sets the stage for why the company exists and what it’s trying to achieve.
All great brands have a story, and sharing yours can be a great way to connect with your audience on a deeper level.
If you’re not sure how to get started, try making a video bio where you talk about your journey as an entrepreneur.
Share the challenges you faced and overcame, or the solution you found that others are still struggling with.
Your audience will appreciate the transparency and it encourages connection as now they can see you are just like them.
Let’s Come Together and Celebrate
Big announcements are always a cause for celebration.
Whether you’re sharing news about a new product, a milestone achievement, or a big change in your business, it’s important to let your audience know what’s going on.
The best way to do this is to make a video announcement. This way, your viewers can see your excitement and get excited themselves.
Plus, it’s a great way to build anticipation for whatever it is you’re announcing.
So next time you have some big news to share, don’t just tell your audience – show them!
Resource: Six Reasons Why Video Content Marketing is More Important Than Ever
Host An AMA – Ask Me Anything
Engaging with your audience is a great way to create content for your videos.
You can leverage your audience’s concerns by creating interesting and relevant video content.
One way to do this is to read the viewer’s pre-submitted questions “on the air.”
This gives you a chance to engage with your audience and respond to their questions directly.
Another idea is to read viewer tweets or social media posts and comment on them.
This allows you to address issues that are important to your audience and give your viewers something to think about.
Resource: 9 Highly Effective Tips to Create Video Content that Viewers Love Watching on Blogs
Get Your Community Involved
Asking your audience to get involved with your brand is a great way to create social proof and generate new content ideas.
Testimonials from satisfied customers are always valuable, but you can also ask your audience for their own ideas on how to use your products or solve common problems.
This not only helps to create a sense of community around your brand but also gives you fresh perspectives that you can use to improve your offerings.
So don’t be afraid to reach out to your audience and ask for their help. It could be just what you need to take your brand to the next level.
Interview an Expert in Your Niche
If you’re looking for an interesting way to produce high-quality video content, one option is to interview an expert or influencer in your niche.
By doing so, you’ll gain insights and perspectives that your audience will appreciate, while also building a relationship with someone who can help promote your brand.
When conducting an interview, be sure to prepare well in advance and have a list of questions that will elicit interesting and informative responses.
And don’t forget to return the favor by appearing in your interviewee’s marketing materials – it’s a great way to create a win-win for both of you.
In order to get your video seen by the widest possible audience, it is important to choose the right platform for sharing.
Video platforms like YouTube and Vimeo are hugely popular and rank highly in search engines, so creating your own channel is a great way to get started.
Begin by encouraging your community to subscribe to your channel so they can get to know you better and help spread your personal brand.
There are other social media sites like Facebook, Twitter, Instagram, and LinkedIn that could be great places to share your video content.
Just be sure to familiarize yourself with the guidelines and the audience for each platform before posting, as there can be significant differences in length requirements and the community that would be consuming your content.
Video Content Creation – Don’t Over Complicate It
Creating engaging video content doesn’t have to be complicated or time-consuming.
In fact, some of the most popular videos on the internet are relatively simple and straightforward.
The key is to produce quality content on a regular basis.
One of the most important parts of the production and publication is going to depend on your consistency to show up and educate, entertain and engage with your audience.
The more you are out there, the more consistent you are, the quicker it will be for you to build an audience and boost your personal brand.
Remember, keep it short, sweet, and to the point. With a little practice, you’ll be creating quality video content like a pro in no time.
Want to learn more? We’re offering a course on personal branding.
In today’s competitive business world, it’s more important than ever to have a strong personal brand.
But what does that mean, exactly? And how do you go about creating one?
If you’re looking for answers to those questions, we’ve got a course for you.
In our How to Successfully Build Your Personal Brand, we cover everything from the basics of social media to more advanced strategies for using video to build your personal brand.
By the end of the course, you’ll have all the tools you need to create a successful personal brand that will help you achieve your business goals.
So why wait? Get started on building the brand of your dreams.
