How to Track Your Content Marketing to Make It More Effective

track your content marketing

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Most entrepreneurs have at least a basic understanding of content marketing.

However, many don’t understand the importance of tracking their efforts.

In this post, we’ll explore why you should track your content marketing efforts and what some key metrics are.

By the end, you should have a better understanding of how to use content metrics to improve your marketing.

Download Now: Boost Your Content Marketing Results with These 4 Steps

Content marketing is important because it helps you build trust with your audience, establish yourself as an expert in your field, and generate leads.

But how can you know if your content marketing efforts are actually paying off? The answer is to track your progress with key metrics.

Why Should You Track Your Content Marketing

There’s no room for guesswork in business.

You need to know whether you’re on the right track, and the only way to do that is to track your progress.

Without data, you’re flying blind.

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Tracking helps you understand what’s working and what’s not.

You might think you have the best piece of content ever, but if it falls flat with your audience, you need to know that.

On the other hand, a piece that outperforms all others is worth taking a closer look at.

Why did it work?

Data tells you what people are doing, and that’s essential information for any business.

If you’re not tracking your progress, you’re missing out on invaluable insights.

How to Create an Effective Tracking Strategy

The most successful businesses are the ones that focus on their customers.

They know who their target market is and they track their progress to see if they’re making progress.

If you’re not tracking your efforts, then you’re not really doing anything at all. You might as well just be guessing.

Creating an effective tracking strategy is essential if you want to be successful.

Without it, you’re just flailing around in the dark, hoping that something will work.

But with a well-defined strategy, you can focus your efforts and make real progress toward your goals.

So how do you create an effective tracking strategy?

  1. Identify a specific business goal
  2. Choose a metric that would tell you whether or not you’re making progress toward that goal
  3. Find a tracking tool and implement
  4. Regularly review this metric and analyze

First, you need to identify a specific business goal.

This could be anything from increasing sales to building a loyal customer base.

Once you have a goal in mind, you need to choose a metric that will tell you whether or not you’re making progress toward that goal.

For example, if your goal is to increase sales, then your metric might be the number of sales made each week.

track your content marketing | zindo+co
Track Your Content Marketing

Once you have a metric in mind, the next step is to find a tracking tool and implement it.

There are many different tracking tools available, so it’s important to choose one that will work well for your specific needs.

But we’d suggest you start with Google Analytics since it’s free and will provide lots of different data metrics.

Once you have a tracking tool in place, the final step is to regularly review your metric and analyze the data.

This will help you determine what’s working and what’s not so that you can make necessary adjustments to your strategy.

Creating an effective tracking strategy is essential for any business that wants to be successful.

Metrics to Check

There are endless metrics to track when you’re trying to grow your business.

But which ones actually matter?

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via giphy

Welp, that depends on your goals. So here are a few of the most common metrics that businesses track:

  • Website Visitors. This metric shows how many people are visiting the pages of your website. It shows whether or not your SEO efforts are working to build traffic.
  • Social Shares. If your goal is to extend your reach on social media, this data shows how people are engaging. It would track whether they’re liking, commenting, and sharing your content.
  • Follower Growth. Metrics can track how many people join your list, start following you on social media, start reading your blog, or subscribe to your YouTube channel. This data shows how you’re growing your audience.
  • Visitor Behavior. You can track what people do on your site. Tracking which pages visitors spend the most time on can tell you what content is keeping them there.
  • Returning Visitors. This metric tells you how many people are coming back to your site.
  • Click-Through Rates. “Click-through” shows how many people are clicking the links on your site. This shows how effective your calls to action are. 

content marketing metrics | zindo+co
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This data can give you insights into what’s working and what isn’t – so you can make changes accordingly.

So don’t get overwhelmed by all the data out there. Just focus on the metrics that align with your goals – and watch your business grow.

Here’s a great resource to get you started: Omnichannel Marketing: Why it Matters and How to Implement It

How Long Does it Take to See Results From Content Marketing?

The answer is: it depends.

While the actual amount of time will depend on your individual business and circumstances, for a small to medium-sized business, a strong content marketing strategy generally takes six to nine months to really start paying off.

Of course, you may see some benefits – like an uptick in web traffic or social media engagement – almost immediately.

But it takes time for your content to attract new customers and convert them into leads and sales.

If you want to see real, long-term results from your content marketing efforts, be patient and give it time to work.


By tracking your content marketing, you can see what is and isn’t working, adjust your strategy as needed, and improve your results.

It takes time to see the full effect of content marketing, but if you measure the right metrics and give it enough time, you will be able to increase leads and sales from your website.

What are you waiting for?

Start tracking your content marketing today!

Most businesses understand the importance of content marketing, but very few know how to actually get the most out of their content.

As a result, they end up wasting time and resources on strategies that don’t work, and their content ends up being stale and ineffective.

Our Beginner’s Guide to Content Management course is designed to help businesses overcome these challenges.

Through step-by-step instructions, it teaches you how to develop a consistent, organized approach to creating and publishing new content.

In addition, the course provides practical tips on how to get the best results out of your existing content.

As a result, you’ll be able to dramatically improve your content marketing efforts and see real results. enroll today and see the difference!

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zindo+co Staff
zindo+co is a media and edutech company that inspires, educates, and grows entrepreneurs. zindo+co marketplace is for business owners, offering information on marketing, sales, management, technology, the latest trends, and strategies for growing a successful business online.

Every new adventure starts with the first step—and so does every new business. You’ve already taken the first step of your adventure by launching your business, now let’s take the next step together.

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