How to Retain and Re-engage Your Customers for Increased Loyalty and Repeat Sales

The Art of Keeping Your Best Customer For Life

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Most small business owners and marketers obsess over lead generation and conversions.

They exhaust a HUGE chunk of time worrying about the cost of getting new customers and where their next sale is coming from,

…and they don’t focus enough on the customers they already earned.

But the most effective marketers know that increasing ‘Customer Lifetime Value’ is the most reliable and cost-effective way to grow your business.

Your Customer Lifetime Value (CLV) is how much each customer is worth to you over the period of time that they’re a customer.

That means that:

The more customers spend and the longer they stay, the more profitable they are for your business.

Now, top that off with the fact that it costs 5 times more to ACQUIRE a customer than to KEEP one,

…and it’s suddenly obvious where you should be spending your time.

By focusing on keeping customers for life, you can:

Decrease the amount you spend on lead generation
Increase the sales you get from new and existing customers
Bring back customers who left, but can still benefit from your offers
Grow your income, since you’ll be getting a higher return on what you do spend

Completing this course will help you:

Identify the phases of the Customer Lifecycle Marketing Model and how it enables you to keep customers for life
Collect data that shows your customers’ buying behaviors over time, so that you have objective information to inform your marketing decisions
Gather feedback from customers about why they stay and why they leave, so you can plan effective strategies for retention and reengagement
Gain a deeper understanding of what’s important to your customers, so that you continue to provide appropriate solutions to their problems
Choose practical tactics to keep your ideal customers happy, so that they will want to stay with you and refer you to others
Gain a deeper understanding of why some customers leave, so you can identify what will reignite their interest and bring them back
Decide which practical tactics you will use to successfully bring former customers back into your business orbit, so you can target future opportunities for them
Consolidate and implement your learning and plan future action steps

This Course is for:

Small Business Owners
Solopreneurs
Business Service Providers
Business Coaches & Consultants
Marketing Consultants
Startup Businesses
Anyone who wants to grow their business by maximizing the value of every customer they attract to their business – new, current, and past customers.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn.

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership),

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today!

Here are the topics we'll cover in each major section of the course:

Module 1 – How Customer Lifecycle Marketing Gives You Customers for Life

Improved profitability and reduced marketing costs are goals for any business. To get there, you need a marketing strategy that goes beyond the point of purchase to encourage loyalty and repeat sales. Customer Lifecycle Marketing enables you to do just that.

In this first module, we’ll give an overview of the phases of the Customer Lifecycle Marketing Model and discuss how it will help you meet your customer retention and reengagement goals.

Module 2 – Your Current Situation

In Module 2, we’ll teach you the exact statistical data to collect that will show your current customers’ buying behaviors. Along with additional qualitative information and analysis, you will be able to understand why some of your customers stay and others leave.

Module 3 – Keep Your Current Customers Happy

In Module 3, we’ll focus on retaining current customers so that they become repeat buyers and loyal brand advocates. We’ll guide you to a deeper understanding of what’s important to your customers and what challenges you face. Then, we’ll explore practical tactics that keep your ideal customers happy and turn one-time buyers into lifelong customers.

Module 4 – Bring Customers Back into the Fold

In Module 4, we’ll shift to how you can reengage with past customers. We’ll show you how to further explore why your customers leave, so that you can identify what will reignite customer interest. We’ll then discuss practical tactics students can apply to bring former customers back to purchase again.

Module 5 - Review and Refine

In this final module, we’ll bring everything we’ve covered in the course together, so that you have all the tactics you need to maximize the lifetime value of your customers by increasing both customer retention and reengagement. We’ll also have the opportunity to review the course and guide you to plan your next action steps.

Are You Ready To Start?

FAQ

Most frequent questions and answers

What's the difference between the Network and the Plus or Pro memberships?

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos, and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs plans are paid memberships that provide training through our systems, tools, and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy. zindolabs Plus & Pro provides you the courses, SOPs, checklists, and guides you need to learn from launching to growing to scaling a business online.

Why create a community like this?

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business.

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

I just signed up, now what happens?

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com.

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

How do I cancel or get a refund if I change my mind?

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date.

How is zindolabs memberships different than other training platforms out there?

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.

What if I haven't launched yet?

No problemo! Welcome and let’s get started. 👋 It’s time to learn how to test, validate and launch your product or service.

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to The Art of Keeping Your Best Customer For Life on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

$149

$ 99 Per month

$1196

$ 799 Per YEAR

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