Most people know that they should be regularly sending out emails and newsletters in order to keep their email list engaged and interested in what they have to say.
However, many people struggle with creating content that is both engaging and effective.
In order to create an effective email or newsletter, you need to first understand your audience and what kinds of content they are most likely to respond to.
You also need to make sure that your emails are properly formatted and easy to read, with one clear call to action that subscribers can follow.
And as always, you should be testing and experimenting with different strategies to see what works best for your particular audience.
Now let’s dig into some tips and strategies for keeping your email list engaged.
Send interesting and engaging content
One of the best ways to keep your email list engaged is to send interesting and engaging content on a regular basis.
Make sure to mix things up so that subscribers don’t get bored with the same old thing. You can also include offers and discounts in your emails to keep people interested.
Make sure your emails are properly formatted
Your emails should be properly formatted and easy to read.
This means using short paragraphs, clear headings, and bullet points. You should also include a call to action so that subscribers know what to do next.
And please for the love of all things… don’t forget mobile. Test every email from a mobile device to ensure the content is easy to read and the call to action is clear.
There is nothing more disappointing than wanting to read the sender’s email from your mobile device but since they didn’t optimize it or make it responsive on mobile, you have to try and adjust the screen to consume the content.
Super frustrating for the reader and most times, they’ll just click away from it.
Always be testing and experimenting
The only way to know what works best for your particular audience is to experiment with different strategies.
Try things like sending more frequent emails, changing up the format of your emails, or including more visuals. Always be willing to try new things and see what works best for your subscribers.
Segment your email list so that you can send more relevant content
When it comes to keeping your email list engaged, it’s important to segment your list so that you can send more relevant content.
For example, if you know that your subscribers are interested in a particular topic, you can send them content related to that topic.
Or, if you know that they are about to make a purchase, you can send them information and offers related to that purchase.
By segmenting your list, you can ensure that you are always sending the most relevant and engaging content to your subscribers.
Let’s look at an example.
Here at zindo+co, we cover many different topics around launching, growing, and scaling a business.
So we don’t want to send the same emails to someone that is looking for more on social media marketing that had opted into our website development content.
Maybe in time, but each person should be given ‘more’ of what they have already shown they have interest in.
Over time, and the more receptive they are to learning from you, then you can follow up with…
…hey… you’ve told us you love our social content… any interest in learning about email marketing, we’ve got this great article that maps it all out for you?
And once you have permission, then you can start adding that topic to the mix.
Don’t get overwhelmed, email marketing tools like Active Campaign, Constant Contact, and Convertkit, all offer some type of automation to make this process easy for you through tagging.
Send regular emails, but not too many or they’ll get annoyed
Many people struggle with knowing how often they should send emails in order to keep their subscribers engaged.
If you send too many emails, subscribers will get annoyed and may unsubscribe.
However, if you don’t send enough emails, people may forget who you are and what you have to say.
The best thing to do is to find a happy medium.
Send emails on a regular basis, but don’t bombard people with too many messages.
You can also experiment with different frequencies to see what works best for your particular audience.
Use images and videos to break up the text and make it more engaging
Images and videos can be a great way to break up the text and make your email more engaging.
Visuals can help to capture people’s attention and keep them interested in what you have to say.
Including videos and images in your emails is also a great way to show off your products or services.
Always be sure to use high-quality visuals that are relevant to your topic and that will appeal to your target audience.
zindo+co expert tip
You can find plenty of royalty and copyright-free images from sites like Unsplash, Pexels, Pixabay, and of course Canva.
Try different types of content, such as quizzes, surveys, or contests
Many email marketers struggle with knowing what type of content to send in order to keep their subscribers engaged.
The following are a few ideas for types of content that you can try:
- Interactive content
- How to
- OPC – Other People’s Content (when it makes sense)
- Case studies
By trying different types of content, you can mix things up and keep your subscribers interested and engaged.
Remember to always test different strategies to see what works best for your particular audience and niche.
Ask for feedback from your subscribers to find out what they want more of
Here’s another great way to keep your email list engaged, is to ask for feedback from your subscribers.
This will help you to find out what they want more of, and it will also help you to understand what type of content they are most interested in.
You can ask your subscribers to answer a survey, or you can simply ask them for their thoughts and opinions in an email or on social media.
Either way, this is a great way to connect with your subscribers and ensure that you are always sending them the content they want.
Keep your email list engaged by asking your subscribers to share your content with their friends.
This can assist you in gaining a larger audience and developing new relationships with prospects.
You can ask your subscribers to share your content in a variety of ways, such as by forwarding an email, sharing a post on social media, or even by word of mouth.
By asking your subscribers to share your content, you can reach a larger audience and you can also get valuable feedback from potential new subscribers.
Send birthday and anniversary greetings to your subscribers
If you collect a bit more personal details from your subscribers like their birthday, then sending them a personalized happy birthday message lets them know you remember their special day.
Here’s a quick example:
Happy birthday, (first name of course)!
It’s always nice to celebrate a birthday, and it’s even nicer when you can celebrate it with your friends. That’s why we wanted to take a moment to wish you a happy birthday, and to let you know that we hope you have a wonderful day.
May your day be filled with all the joys that you hope for, and may all of your dreams come true. We hope you have a wonderful year ahead, full of happiness and success.
Wishing you all the best on your special day,
Your Company, the CEO, etc.
Now, here’s an example of an anniversary greeting. This could be used when they’ve been on your list for a year, in your membership, etc.
Anniversary greetings, (first name)!
It’s always nice to celebrate an anniversary, and it’s even nicer when you can celebrate it with your friends. That’s why we wanted to take a moment to wish you a happy anniversary and to let you know that we hope you have a wonderful day.
May your day be filled with all the love and happiness that you hope for, and may all of your dreams come true. We hope you have a wonderful year ahead, full of love and happiness.
Wishing you all the best on your special day,
The Email Marketing Team
The point of these 2 examples is just to let your subscriber know that you remember important things about them and that you care that they are part of your community.
If you want to increase engagement with your email marketing efforts, then it’s a good idea to create a social media campaign around them. This can assist you in expanding your reach and engaging with new subscribers.
There are a variety of ways that you can create a social media campaign around your email marketing efforts.
For example, you can create a hashtag and encourage your subscribers to use it when they share your content.
You can also create a contest or giveaway and ask your subscribers to share it with their friends.
Or there is always the opportunity to offer a free downloadable guide, how-to, checklist… something of value to your social media community for their option to your content.
By creating a social media campaign around your email marketing efforts, you can reach a larger audience and you can also get valuable feedback from potential new subscribers.
Make it easy for people to unsubscribe from your list if they no longer want to receive emails from you
When you sign up for a mailing list, you expect to receive emails from that company for as long as you remain subscribed.
However, what happens if you decide you no longer want to receive those emails? Unfortunately, many companies make it difficult or impossible to unsubscribe from their lists.
This can lead to people leaving your list and never coming back, which is not good for business.
It’s important to make it easy for people to unsubscribe from your list if they no longer want to receive emails from you. Remember, it’s part of the CAN-SPAM Act.
You must have an unsubscribe link in every email that you send, and you should make sure that the process is as simple as possible.
Once someone unsubscribes from your list, you also need to make sure to remove their information from your database so that they don’t continue to receive emails from you.
By making it easy for people to unsubscribe from your list, you can ensure that only those who want to receive your emails will remain on your list.
This will help to improve the quality of your list and it will also help to prevent people from becoming frustrated with your company.
If and when they are ready to come back, they’ll remember how effortlessly you made it for them to unsubscribe.
Conclusion: Email List Engaged
The best way to keep your email list engaged is by sending interesting and engaging content, as well as offers and discounts.
You should also make sure that your emails are properly formatted and easy to read, with clear calls to action (but only 1 per email) that subscribers can follow.
Finally, you should always be testing and experimenting with different strategies to see what works best for your particular audience.
By following these tips, you can ensure that your email list remains engaged and interested in what you have to say.
Want more great tips like these…?! Head over to zindolabs.com where to talk marketing, sales, and entrepreneurship 24/7.