You have a great signature system that you know gets guaranteed results.
But how do you get it to the people who need it?
The key is to choose marketing methods that are effective in reaching your target market.
What Is a Signature System?
A signature system is a system you’ve used in the past to solve a challenge you faced.
It’s something you’ve succeeded at doing and can teach others to do as well.
It could be in any niche, but what’s important is that it’s something you can break up into steps and teach.
For example, you’ve successfully launched a freelance web-based design service. How did you do it?
You set up a website, drove traffic to it, sought out clients on forums and social media, and so on. You can take each of these steps and explain how you did it so that others can replicate your results.
A signature system delivered as a signature program is a great way to boost your brand, grow your business, gain exposure, and potentially earn multiple streams of income.
Find Your Audience
Before you can deliver your program, you need to know its audience. Look for people who are facing the problem your system solves.
If you’re selling a course on starting an online business, you need to target people who are struggling with where to start.
For an easy fitness routine, you should target people who want to lose weight but are overwhelmed by options or too busy.
Once you know your audience, you can discover what kind of content they like, how they learn, and what they’re looking for. You can then tailor your program to these preferences.
Explore Marketing Tactics
There are many different ways to tell people about your program. You can reach them through social media, a dedicated blog, YouTube videos, or any other online marketing strategies.
Knowing your audience, pick a small handful of marketing channels that are most likely to reach them.
You can add more or change course once you publish the program, but start by choosing a few tactics you think are best.
Think in terms of a funnel where your program is at the center. You need traffic strategies at the opening of your funnel to draw people in so they’ll find your program.
Some commonly used methods for doing this include offering a free report as a lead magnet, email marketing, or participating in social media groups relevant to your product.
Monitor and Improve
Once you launch your system, pay close attention to see what works and what doesn’t. Set conversion goals and see if you’re hitting them.
Follow up with participants and get feedback on what they liked or didn’t like, and make any necessary changes.
You may find that you’re using the wrong tactics or emphasizing the wrong benefits in your offer, or that one step in your program is incomplete or difficult, or even that you’re targeting the wrong audience.
Improve your program based on this feedback and your program will become more effective and valuable.
Do you want to start building your signature system today?
We’re offering a full course that teaches you the A to Z of signature systems, including how to create your own, how to find your market, how to get it to your market, and ways to improve it.