The 6 Pitfalls of Business Coaching and How to Avoid Them


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You want to start a business but you’re not sure how. You’ve heard of business coaching, but you’re not sure if it’s worth the investment. 

Coaching can be an incredibly valuable tool for starting and growing your business. But there are a lot of coaches out there, and not all of them are created equal.

We’ve been through the process of hiring a coach ourselves, so we know what to look for. In this article, we’ll share 6 pitfalls that you need to avoid when it comes to offering coaching services as a business.

There are a lot of great things that come with being a business coach.

Download Our Guide + Checklist: Are You Ready to Start Coaching?

You can help someone set and achieve their goals, hold them accountable, and push them to be their best. But there can also be some downsides to coaching if you’re not careful.

Here are the 6 biggest pitfalls of business coaching and how to avoid them!

Pitfall #1 Not Attracting the Right Clients

The goal of your marketing shouldn’t be to just get more clients. It should be to attract the right kind of clients.

Your coaching services aren’t for everyone and you need to focus on those you can help the most. What is the type of person who can benefit most from your coaching?

What are your strengths or areas of expertise?

What types of clients have you had success with?

If you can focus on a certain type of businessperson who’s the right fit for you, you’ll get more good clients and enjoy better success with them.

For example, if you specialize in working with startups, make that clear on your website and in your marketing materials.

That way, you’ll attract the right kind of clients and weed out those who aren’t a good fit. As a result, you’ll be able to focus your energies on those who will benefit most from your coaching.

Pitfall #2 Lack of Appropriate Screening

The coaching process works best when both the coach and client are clear about what to expect from the relationship.

Before entering into a coaching arrangement, it’s important to have an initial conversation with the potential client to discuss their expectations.

Business Coaching

Some people mistakenly believe that coaches simply provide guidance and support; however, the client themselves must be willing to put in the hard work if they want to see results.

It’s important to explain this from the outset so that you can weed out any bad-fit clients and set proper expectations.

When both parties are aware of the roles and responsibilities involved, coaching can be an incredibly powerful tool for achieving personal and professional success.

Resource: Have You Made These 5 Coaching-Business Mistakes?

Pitfall #3 Not Growing Your Coaching Skills

If you’re not constantly growing and developing your coaching skills, you’re not going to be able to sell your coaching or keep clients.

It’s that simple.

Results are what matters in this business, and if you can’t get results for your clients, they’re not going to want to sign up for more sessions or recommend you to their friends.

As a coach, it’s your job to master the skills that will help you get results for your clients. But it’s also your job to continue growing and challenging yourself, just like your clients.

If you’re not putting in the work to improve yourself, you won’t be able to help them improve themselves.

Pitfall #4 Doing the Work for Your Clients

The biggest pitfall coaches can make is doing too much work for their clients.

It’s easy to get caught up in wanting to help them reach their goals as quickly as possible, but it’s important to remember that your role is to listen, ask questions, and hold them accountable.

There’s a delicate balance to strike between pushing your clients to leave their comfort zones and being too passive where they only move at their own pace.

The worst thing you could do is be too aggressive and end up pushing them away. The best way to avoid this is to keep the focus on the client and their needs at all times.

If you listen carefully and empathize with their situation, you’ll be able to tell when you’re pushing too hard.

Pitfall #5 Dwelling on the Past

One of the main reasons businesses get stuck is that they dwell on the past.

Mistakes and failures are great teachers, but we need to let go and move on. When you’re coaching your clients, you will discuss the past, but you should focus on the future. Your role is to help them break free from the past so they can grow.

As a business coach, it’s important to be present and focused on the here and now. Otherwise, you risk getting caught up in your client’s story and getting bogged down in negativity.

It’s also important to keep in mind that your client is capable of change. Just because they made mistakes in the past doesn’t mean they’re destined to repeat them.

Help them focus on their goals and what they want to achieve, and encourage them to let go of what’s holding them back.

Pitfall #6 Business Coaches Never Stop Learning

Anyone can find success with a business coaching service if they are willing to put in the work. This means being ready to learn the essential skills and maintaining the right mindset.

It can be easy to get complacent and think you know everything there is to know about business, but the reality is that there is always more to learn.

man sitting inside plane reading book

The best business coaches never stop learning and strive to stay ahead of the curve. They understand that the business world is constantly changing and that they need to change with it.

By continually learning and expanding their knowledge, they are able to provide their clients with the best possible service.

If you’re ready to commit to lifelong learning, then you’re ready to be a successful business coach.


As a business coach, it’s important to be aware of these common pitfalls and do your best to avoid them.

If you can stay focused on your clients and their needs, listen carefully, and empathize with their situation, you’ll be able to help them achieve their goals.

It’s also important to continue learning and expanding your knowledge so that you can provide the best possible service to your clients.

Business coaching is all about helping your clients achieve success. And if you’re serious about becoming a business coach, then you need to check out our course, Essential Action-Based Coaching Skills.

In this course, we’ll take you step-by-step through how to help your clients achieve breakthrough success.

We’ll cover everything from setting goals and developing action plans to providing accountability and tracking progress.

Plus, you’ll get access to lots of valuable resources, including templates, worksheets, and checklists that you can use with your clients.

So if you’re ready to take your business coaching skills to the next level, then sign up for our course today!

zindo+co Staff
zindo+co Staff
zindo+co is a media and edutech company that inspires, educates, and grows entrepreneurs. zindo+co marketplace is for business owners, offering information on marketing, sales, management, technology, the latest trends, and strategies for growing a successful business online.

Every new adventure starts with the first step—and so does every new business. You’ve already taken the first step of your adventure by launching your business, now let’s take the next step together.

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