ORGANIZATION

Active Campaign

When You Are Serious About Automation

About

They give businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 75% of ActiveCampaign’s customers use their 850+ integrations including Shopify, Square, Facebook, Eventbrite, WordPress, and Salesforce.

Overview

ActiveCampaign has many powerful features that will allow you to create and automate any type of campaign, including triggered campaigns and sales follow-ups.

** Also full disclosure, we use AC here at the zindo+co fam.  We love it.  Advanced enough that we can do some super cool automation, but not so complex that it takes a neuroscientist to figure it out.

Pricing

Plans

The pricing below is for 500 contacts. Monthly subscription increases based on the number of contacts.

  • Lite $15
  • Plus $70
  • Professional $159
  • Enterprise $279

 

Pricing model:

Subscription

 

Free trial:

No

Key Features

  • Marketing Automation
  • Email Marketing
  • Unlimited Email Sending
  • Drag & Drop Email Builder
  • 125+ Email Templates
  • Send Newsletters
  • Subscription Forms
  • Segmentation
  • Site and Event Tracking
  • Campaign and Automation Reporting
  • Landing pages
  • SMS
  • And more, depending on the plan you select

Benefits

ActiveCampaign has a lot of features, but its email marketing automation is especially useful. Its autoresponders and list management make the platform easy to use for small business owners who don’t know how best to engage their contacts through email.

For instance, its workflows allow you to segment your audience based on actions they take or by creating custom rules that can be applied automatically when certain conditions are met (e.g “When someone visits my site three times in one week”). You’ll also be able to send targeted messages straight from the CRM after events like signing up for an account or making purchases occur (for example).

Reviews

More...

ActiveCampaign is a powerful marketing tool with easy-to-use features. It integrates all your communication needs, from the first customer interaction to post-purchase follow-ups and automated emails that keep customers engaged on their journey through your business funnel.