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Marketing

5 Key Steps to Blogging Mastery

The foundation of a blog today is to know who your readers are, what they need, and what they expect from you. Whether you are an experienced or a new blogger, the number one thing you can do to improve your blog is to research your audience so that you have a clear picture of who you’re writing for.

Personal Storytelling In Business

Storytelling is universal and has existed since the beginning of human history. Yet in business, we often forget to tell our stories and this is a shame, because stories are one of the best ways to connect with customers and encourage them to take action.

Marketing Fundamentals: How to Reach Your Target Audience

No matter what type of business you have, you need a target market. There are people who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy.