12 Marketing Strategies to Attract and Retain Customers


On This Page

There are many marketing strategies that businesses can use to attract and retain customers.

Some of these strategies are more effective than others, but all of them have the potential to be successful if used correctly.

We’ve compiled some of the most effective marketing strategies for retaining customers and tactics for attracting and keeping new customers.

With these tips, business owners can focus on keeping their current base while simultaneously expanding it. So let’s get started.

Discover some of the most effective online marketing strategies for retaining customers and tactics for attracting and keeping new customers.

In order to have a thriving business, you need to not only attract new customers but also retain the ones you already have.

  • Make sure your products and services are top-notch. This one is a no-brainer, but it’s still worth mentioning. If you want to keep your customers coming back for more, you need to make sure they’re happy with what they’re getting. Offer products and services of the highest quality and make sure your customer service is responsive and helpful.
  • Keep your prices competitive. In order to attract and keep the ones you have, you need to make sure your prices are in line with what others in your industry are charging. Keep an eye on your competitors’ pricing structures and adjust yours accordingly.
  • Offer occasional discounts and deals. Who doesn’t love a good deal? Offering deals is a great way to keep them sticking around. Just be sure not to discount your products or services too much or you could end up devaluing your brand in the eyes of consumers.
  • Create a loyalty program. Customers are more likely to stay with a company if they feel like they’re being rewarded for their loyalty. Create a loyalty program that gives existing customers points or coupons for continued patronage.
  • Send out regular communications. Whether it’s via email, direct mail, or social media, staying in touch with your customer list is crucial if you want them to stick around. Don’t bombard them with messages, but do send out regular communications letting them know about new products, special offers, or changes to your business that might impact them.
  • Make it easy for them to do business with you. The easier you make it for customers to do business with you, the more likely they are to stick around. Make sure your website is user-friendly and easy to navigate; offer multiple methods of payment; provide clear instructions; etc. Basically, make their experience as seamless as possible from start to finish.

Why customer attraction and retention are important for businesses

In any business, the customer attraction process is essential for growth. After all, without customer acquisition, businesses would have no one to sell their products or services to.

While there are many different strategies that businesses can use to attract and retain customers, some methods are more effective than others.

giphy | zindo+co
via giphy

Here are some of the most effective ways to attract and retain customers:

1. Use social media platforms to reach a wider audience

2. Create attractive and informative website content

3. Offer competitive pricing

4. Provide excellent customer service

5. Offer a discount

6. Send personalized emails and/or text messages to your email list

7. Conduct customer satisfaction surveys

8. Run social media ads targeting possible customers in your area

9. Use search engine optimization (SEO) techniques on your website and blog content

10. Sponsor local events or host your own events/workshops/seminars related to your industry/ niche market

11. Get involved with community service projects that align with your company’s mission/values

12. Encourage customers to leave positive online reviews about their experience with your business

The customer attraction process: How businesses can identify and attract potential customers

In order to keep a business thriving, it’s important to have a system in place for not only attracting customers but also retaining the ones you already have.

The process of customer attraction involves identifying and targeting individuals who are likely to buy your product or use your service and then providing them with a compelling reason to do so.

There are a number of ways to identify new leads.

Businesses can use market research to identify demographic trends and target customers online who are likely to be interested in their products.

Social media provides another avenue for businesses to ask for referrals.

By creating a strong social media presence, businesses can reach a wide audience and engage with their audience on a personal level.

Once your ideal customers have been identified, businesses must work to attract them.

This can be done through marketing campaigns that address the specific needs of the target customers.

By using a combination of these strategies, businesses can ensure a steady flow of new and returning customers.

The customer retention process: How businesses can keep customers engaged and prevent them from leaving

There is a multitude of benefits to attracting and retaining customers as we’ve discussed above.

Not only does it result in increased sales, but also repeat customers are more likely to recommend your business to others and give positive reviews.

Furthermore, it costs much less to keep existing customers than to acquire new ones.

With that in mind, here are 12 tips you can use to attract and retain customers:

1. Understand your customer’s journey

2. Develop a strong brand identity

3. Invest in customer relationship management (CRM)

4. Personalize the customer experience

5. Make it easy for customers to contact you

6. Show appreciation for your customers’ business

7. Offer incentives and rewards programs

8. Stay engaged with your customers on social media

9. Use customer feedback to improve the customer experience

10. Implement a Loyalty Program 

11. Get involved in the local community  

12. Focus on employee retention

The benefits of attracting and retaining customers: How businesses can benefit from having a loyal customer base

Businesses need customers to survive, but did you know that it costs five times more to attract a new customer than it does to keep an existing one? It’s true.

So, if you want your business to thrive, you need to focus on attracting and retaining customers.

There are plenty of benefits to having a committed customer base, including: 

  • Increased profits: These customers are worth up to 10 times as much as their first purchase.
  • Reduced marketing costs: if you can retain a customer longer, it will drive down the costs that are needed to acquire so many new ones.
  • Improved brand awareness and reputation: Satisfied customers will tell others about their good experiences with your business, which builds brand awareness and reputation.
  • Less price sensitive: Because they already know and trust your brand, these customers are less likely to be swayed by competitors’ prices.

The bottom line is that businesses need loyal customers to succeed.

The costs of losing customers: The financial and other costs associated with losing customers

Any business can be affected by customer attrition or customer churn.

This is the percentage of customers who stop doing business with a company over a given period of time.

The impact of customer attrition on businesses can be significant, and it’s important for companies to understand the costs associated with losing customers.

giphy | zindo+co
via giphy

There are both direct and indirect costs associated with losing customers.

Direct costs include the cost of acquiring new customers, which can be significant.

Indirect costs are more difficult to quantify but can include lost opportunities for upselling and cross-selling, as well as lost brand equity.

One of the most obvious costs is the loss of revenue. In addition, businesses may also incur additional costs such as re-hiring and training new staff, marketing to reach new customers, and dealing with the negative impact on reputation.

The costs of losing customers can be significant, but they can be minimized by taking steps to improve retention rates.

1. Make sure your [widget] is high quality and competitively priced

2. Offer excellent customer service

3. Build a strong brand that appeals to your target market

4. Create a compelling sales message and make sure it’s communicated consistently across all channels

5. Develop an effective lead generation system

6. Nurture your leads with targeted content that helps them move down the sales funnel

7. Convert your leads into customers with a strong call-to-action and an attractive offer

8. Foster customer loyalty with an excellent loyalty program

9. Keep your customers happy by constantly delivering value

10. Minimize customer churn with proactive retention efforts

11. Use data analytics to identify at-risk customers and take action to keep them

12. Use testimonials and social proof to build trust and credibility

The impact of customer attrition on businesses: How businesses are affected when customers leave

What is customer attrition?

As we briefly introduced above, customer attrition, or the process by which customers stop doing business with a company, is a major problem for businesses. And the effects can be long-lasting.

What causes customers to leave?

There are many reasons why customers may decide to take their business elsewhere.

They may be dissatisfied with the quality of the product, they may have had a bad experience with customer service, or they may simply have found a better deal elsewhere.

Whatever the reason, when a customer leaves, it can have a significant impact on the business. 

giphy | zindo+co
via giphy

How can businesses reduce customer attrition?

There are several things small businesses can do to reduce customer attrition.

First, they need to ensure that they are providing a high-quality products and services.

Second, they need to provide excellent customer service and resolve any issues quickly and efficiently.

Finally, they need to keep their prices competitive. By taking these steps, businesses can reduce customer attrition and improve their bottom line.

The importance of customer satisfaction: How customer satisfaction affects businesses

A satisfied customer is the best business strategy of all.

This is because a satisfied customer is likely to return and purchase again as well as recommend your business to others.

giphy | zindo+co
via giphy

That’s why it’s important to make sure your customers are always satisfied with your product.

How can you do this?

1. Get to know your customers: Take the time to learn about your target market and what they want and need. The more you know about them, the better you can serve them.

2. Build a strong relationship with your customers: Make sure you nurture your relationships with customers by providing excellent customer service at all times. This will encourage them to keep coming back, as well as recommend you to others.

3. Keep your promises: Don’t make promises you can’t keep, or else you will end up disappointing your customers. If you do make a mistake, own up to it and apologize—this will show that you care about their satisfaction.

4. Communicate effectively: Make sure both your verbal and written communication are clear and professional at all times. This includes everything from the way you answer the phone to the emails you send out.

5. Show them you care: Always thank your customers for their business and let them know that you appreciate their loyalty. In addition, sending a handwritten note or small gift on holidays and special occasions shows that you really care about them.

6. Pay attention to detail: The little things matter when it comes to customer satisfaction, so pay attention to detail in everything you do—from the way you package products to the follow-up call after a purchase has been made.

7. Be responsive: Customers should never have to wait long for a response, so make sure you have systems in place to handle inquiries quickly and efficiently. This includes having someone available to answer phone calls during business hours, as well as replying to emails and other messages within 24 hours or less.

8. Offer a money-back guarantee: This shows that you are confident in your product and that you are willing to stand behind it 100%. This will give customers peace of mind and encourage them to try new things from your company without hesitation.


9. Resolve problems quickly and efficiently: If there is ever an issue with a deliverable, take care of it immediately—don’t make excuses or drag your feet. The faster you can resolve the problem, the better chance you have of maintaining customer satisfaction (and loyalty).

10. Take feedback seriously: It’s important to listen when customers provide feedback—whether it’s positive or negative—and take it seriously. This shows that you value their opinion and want to use their input to improve your business overall.

The role of customer service in customer retention: How customer service can help businesses keep customers

Generations ago, the customer service experience was very different from what it is today.

With the advent of new technology, businesses have had to adapt the way they interact with customers.

Today, customer service is an important part of any business’s marketing plan.

There are a number of ways businesses can provide excellent customer service and improve customer retention.

1. Offer a great product or service: This one seems obvious, but it’s worth repeating. If you want to attract and keep customers, you need to offer a great [insert widget name] that meets their needs.

2. Make it easy for customers to contact you: Customers should be able to reach you by phone, email, or live chat when they need assistance. Make sure your contact information is easy to find on your website and that your customer service team is responsive to inquiries, even if it is only via email.

3. Train your employees: Employees who are properly trained in customer service will be better equipped to handle customer inquiries and complaints. Make sure your employees know your products inside and out and are up-to-date on any changes or updates.

4. Be accessible: In addition to being available by phone, email, or live chat, consider making yourself available on social media platforms like Twitter and Facebook. You can use these platforms to answer customer questions, address concerns, and even offer discounts or promotions.

5. Be responsive: When customers reach out to you, they should receive a prompt response. Whether they’re requesting information about your service or asking for help with an issue, customers appreciate timely responses from businesses they patronize.

6.  Show that you care about your customers: Customers want to know that businesses care about them as individuals – not just as numbers in a database. Take the time to get to know your customers –  their names, birthdays, anniversaries, favorite products, – and treat them like friends and family members, not just patrons of your business. Showing that you genuinely care about your customers will go a long way in attracting new ones and retaining existing ones. 

7. Focus on The Customer Experience: In today’s competitive marketplace, businesses need to focus on more than just selling their widget. They need to focus on the entire customer experience from the first time a possible customer hears about the business, through the purchase process, and beyond. Creating a positive customer experience is a great way to reach current customers and new customers. 

8. Provide Superior Customer Service: Excellent customer service should be a top priority for all businesses if they want to encourage new and returning customers. Superior customer service means being available when customers need assistance, being responsive to their inquiries, handling complaints quickly and effectively, going above and beyond to meet their needs, and making them feel valued as individuals

9. Give customers what they want: One-way businesses can show they care about their customers is by giving them what they want. To do this, businesses need to listen to their customers’ feedback – both positive and negative – And use it to make improvements to their services.

10. Under Promise and Over Deliver: In today’s world of online reviews and social media word-of-mouth, it’s more important than ever before for businesses to make sure they under promise and over deliver on their promises. If a business says they will do something for their customers, they need to make sure they do it.

giphy | zindo+co
via giphy

11. Be Consistent: Inconsistency can often lead to frustration on the part of customers when they encounter it. When businesses are inconsistent with their messaging or their products it confuses potential customers and drives away existing ones. Businesses need to be clear with their messaging and consistent with the quality of their service if they want these customers to make a purchase.

12. Solicit Customer Feedback: One of the best ways for businesses to find out what customers want is to ask them directly. Asking for customer feedback gives businesses Insights into what they are doing well and what areas need improvement. Businesses should make It easy for customers to provide feedback – whether that’s through an online survey blog post comments or social media interactions.

The future of customer attraction and retention

The future of customer attraction and retention will be greatly influenced by technological advancements.

As more and more businesses move online, the need for brick-and-mortar locations will decrease.

This shift will cause a decline in traditional marketing methods, such as print advertisements and personal sales pitches. Instead, businesses will need to focus on creating a strong online presence and using digital marketing tactics to reach their target audiences.


Small businesses that want to be successful in the future need to focus on creating a strong online presence and using digital marketing strategies and tactics as a way to attract new customers.

Some of the most effective digital strategies that businesses can use to attract customers and retain the ones they have is to include search engine optimization (SEO), content marketing, social media marketing, and email marketing.

These strategies will help businesses to reach a larger number of potential customers and build relationships with them.

It’s important to note that the future of customer attraction and retention is not only about attracting new customers; it’s also about retaining the ones you already have.

Therefore, businesses will need to focus on creating loyalty programs and providing excellent customer service in order to keep their customers coming back.

If you’re looking to learn more about how to attract and retain customers, visit zindolabs.com. We offer expert advice and resources that will help you create a successful customer retention strategy.

Audra Carpenter
Audra Carpenter
Audra Carpenter has managed and launched multiple businesses across several different industries, in several different states.Since 2009, she has found her unmistakable place in the world of launching and scaling businesses online. After years of self-teaching, taking risks, and building new things, she launched zindo+co, which a virtual marketplace for launching, growing, and scaling a business online.

Every new adventure starts with the first step—and so does every new business. You’ve already taken the first step of your adventure by launching your business, now let’s take the next step together.

Share this article

Articles you might find interesting