How to identify your market and create your ideal customer profile

Marketing Fundamentals: How to Reach Your Target Audience


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Knowing your customer inside and out is essential when it comes to marketing your business.

The most successful business owners and marketers don’t just spin the wheel and hope they’re getting it right.

And, they don’t market based on intuition or gut feelings about their audience either. Instead…

They identify their ideal customer in detail BEFORE making any decisions.

With our quick course ‘Marketing Fundamentals: How to Reach Your Target Audience’, we’ll teach you how to pinpoint your target market and develop a profile of exactly who you are selling to, and where to find those ideal customers.

And when you see how much easier it is to make decisions when you know your market …you’ll be seeing better results.

This Course is for:

This course can benefit many. Here are some of the most common:

  • Startup Businesses
  • Small Service Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Anyone who wants to grow their business by attracting new customers and building relationships with them that result in long-term sales.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

No matter what type of business you have, you need a target market. There are people who want and need your products, and the goal of your marketing efforts is to connect with them.

Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely.

Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to know the people in your market perfectly so that you can connect them to the products and services that are best suited for them. In order to do this, you need to gather and analyze hard data about your audience.

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think right at your fingertips. In years past, marketing firms and businesses had to rely solely on costlier, more time-consuming methods like focus groups, surveys and other data-gathering methods. Online research offers some excellent shortcuts. 

Whenever you start an online marketing campaign, the most basic step is to gather relevant keywords. Keywords are essential but they don’t get you much hard data about your target audience other than what they’re searching for online. 

The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong people, and all of your efforts will be in vain.

If you conduct your online survey correctly, you can gain valuable information about how your market thinks and shops.

Your blog offers a wonderful way to interact with your target market and learn about their thoughts, feelings, and buying habits. Blogs are actually a form of social media that should be used to interact with your audience. If you use your blog well, you can find out all kinds of information through it.

Email is a great way to do market research. It’s cheap, easy, and results are fast. If you have an email list, you already have a pre-screened sample of your target market.

By simply signing up, those people have expressed interest in your products. Here are tips on how to use this valuable market research tool effectively.

On the Internet, it’s easy to find people asking questions, commenting, sharing content, and giving their opinions. These websites are a goldmine of opportunity for marketers. If you can find out where your target market is talking, all you need to do is listen.

They’ll tell you everything you need to know in order to connect them to products and services they need.

While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online market research is no substitute for face-to-face contact with your customers.

Additionally, not all segments of the population spend a great deal of time online. You might need to reach them offline.

The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they create a unique customer profile.


This is the ideal customer who wants and needs your products, and it’s very detailed. A good customer profile must be as specific as possible. Lots of companies go so far as to give them names and draw images. They may even post pictures of real people who represent their market.

Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process.

If your message doesn’t keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your target market one month ago may become passé the next.

Are You Ready To Start?


Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos, and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs plans are paid memberships that provide training through our systems, tools, and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists, and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

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Get Access to Marketing Fundamentals: How to Reach Your Target Audience on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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