The world is changing, and with it, the way that businesses must market themselves to succeed.
Today, live video is the primary means of marketing for businesses of all sizes.
Whether you’re a small business owner, freelancer, or entrepreneur who sells something online, using video to promote your business is essential for success.
So what are you waiting for? It’s time to start filming!
What is live video and why should your business use it
Live video is a powerful tool that businesses can use to connect with their audiences in real-time.
By broadcasting live, businesses can create an intimate connection with their viewers and build a sense of trust and authenticity.
Additionally, video provides businesses with an opportunity to showcase their products or services in action and give viewers a behind-the-scenes look at their operations.
In today’s competitive marketplace, video can help small businesses to stand out from the crowd and attract new customers.
When used effectively, video can be a powerful marketing tool that can help businesses to reach a wider audience and achieve their goals.
The different types of live video content that are popular today
There’s no doubt that live video is having a moment.
And it’s not hard to see why: in a world where we’re constantly inundated with content, video provides a level of authenticity and immediacy that other types of content just can’t match.
Not to mention, it’s incredibly engaging and can even be addictive (in the best way).
So what are the different types of live video content that are popular today? Here are just a few:
1. Live streaming: this is the most basic form of video, and involves simply broadcasting whatever is happening in real-time.
This could be anything from a tutorial or how-to, to a cooking show or even just a casual conversation.
2. Live Q&As: these are great for giving your audience a chance to interact with you directly and ask any questions they may have.
They also tend to be very engaging and can generate a lot of interest and excitement.
3. Live events: whether it’s a concert, festival, or conference, live streaming events are a great way to give people who can’t be there in person a taste of what’s going on.
And if you’re lucky enough to catch something truly amazing, it can even go viral.
4. Behind-the-scenes footage: This offers viewers a rare glimpse into the day-to-day operations of a business or individual.
It’s also a great way to build transparency and trust with your audience.
Brands like Red Bull and Nike have done an amazing job of using behind-the-scenes videos to engage their audiences.
5. Interviews. This is a great way to connect with influencers and thought leaders in your industry.
6. Live product demos: if you’re selling a physical product, live video is the perfect way to show it off and give potential customers a closer look.
This is also a great way to answer any questions people may have about your product.
How to produce live video content that engages your audience
Live video allows you to connect with your audience in a truly authentic way, and it’s an incredibly powerful tool for building relationships and growing your business.
But if you’re new to live video, you might be wondering how to get started.
Let’s look at my top tips for creating live video content that engages your audience.
First of all, it’s important to keep your live videos short and sweet.
No one wants to watch a long, drawn-out live stream, so make sure you keep your videos focused and to the point.
Secondly, don’t be afraid to be yourself on camera.
Be natural and genuine, and your audience will connect with you on a deeper level.
Finally, make sure you’re providing value in your live videos.
Whether you’re sharing useful tips or behind-the-scenes content, make sure your viewers are getting something out of watching your live stream.
If you follow these tips, you’ll be well on your way to creating engaging live video content that builds relationships and grows your business.
RESOURCE: If you’d like to learn how to be great on camera, check out my friend Larry Becker’s Book. He’ll teach you what you need to know.
These days, live video is one of the most powerful tools for promoting your brand and connecting with your audience.
But simply going live isn’t enough.
In order to really make an impact, you need to promote your live videos and get them in front of as many people as possible.
Here are a few tips for promoting your live videos:
1. Use social media to generate interest.
Tease your live video on social media platforms like Twitter, Facebook, and Instagram in the days leading up to the event.
This will help generate interest and get people excited to tune in.
2. Send out email announcements.
Email is still one of the most effective ways to reach people, so use it to promote your live video.
Send out a message to your mailing list announcing the date, time, and topic of your video, and include a link so people can easily tune in.
3. Use paid advertising.
If you really want to reach a wide audience, consider investing in some paid advertising.
Promote your live video on platforms like Facebook and Google Ads, or even buy some ad space on relevant websites.
4. Partner with other influencers and brands to help promote your live video content.
Ask them to share your videos with their followers, and offer to do the same for them.
5. Finally, don’t forget to post promote your live videos as well.
Summary videos or clips of the best moments can help extend the reach of your content and ensure that even more people see it.
Benefits of Live Video for Your Business
Increased brand awareness – people are more likely to remember a business that they’ve seen in a live video
There’s no question that live video is one of the most powerful marketing tools available today.
In just a few seconds, you can connect with your audience in a way that feels personal and authentic.
And because live video is so immediate, it’s the perfect way to build brand awareness.
After all, people are more likely to remember a business that they’ve seen in a live video than one that they’ve seen in a traditional ad.
And when you factor in the power of social media, it’s easy to see why live video is such an effective marketing tool.
With just a few clicks, you can reach a large number of potential customers and make a real impact on your bottom line.
So if you’re looking for a way to increase brand awareness and drive sales, don’t underestimate the power of live video.
Greater engagement with customers and followers – people are more likely to interact with a business if they can see and hear the person behind it
In a world where social media and digital technology reign supreme, it’s more important than ever for businesses to connect with their customers and followers on a personal level.
After all, people are far more likely to interact with a business if they can see and hear the person behind it.
In recent years, we’ve seen a major shift towards greater engagement with customers and followers, and it’s no coincidence that some of the most successful businesses are those that have been able to effectively leverage this trend.
Gary Vaynerchuk is a perfect example of someone who has built a massive following by being authentic and engaging with his audience.
By sharing his personal story and connecting with people on a human level, Gary has been able to turn himself into a trusted authority figure in the business world.
As more and more businesses adopt this approach, we’re likely to see even greater success in the years to come.
More opportunities for lead generation and sales – live videos can be used to promote products or services, answer questions from potential customers, or even conduct sales presentations
There’s no doubt that live video is one of the hottest trends in social media right now.
And it’s not just for big companies with huge marketing budgets. Small businesses can use live video to generate leads and sales, too.
Think about it: when you see a live video, you’re more likely to stop and watch than if you see a static image or a pre-recorded video.
And if the live video is entertaining or informative, you’re even more likely to stick around and watch the whole thing.
That makes live video the perfect platform for promoting your products or services, answering questions from potential customers, or even conducting sales presentations.
Best of all, live video is easy to do and doesn’t have to cost a lot of money. All you need is a smartphone and a willingness to get in front of the camera and start talking!
Improved customer service – businesses can use live video to provide customer support and resolve any issues that may arise
Communication is key, especially when it comes to customer service.
Businesses need to be able to quickly and easily resolve any issues that may arise, in order to keep their customers happy.
Live video is a great way to provide customer support, as it allows businesses to communicate directly with their customers in real-time.
This can help to resolve any issues more quickly and efficiently, as well as provide a personal touch that is often missing with traditional customer service channels.
In addition, live video can also be used to build trust and rapport with customers, further cementing the relationship between customers and businesses.
Ultimately, businesses that utilize live video for customer support are more likely to see improved customer satisfaction levels.
Increased website traffic – by publishing high-quality live videos on your website, you can attract more visitors who may be interested in what you have to offer
In today’s digital age, businesses need to find ways to stand out from the competition and attract website visitors.
One way to do this is by publishing high-quality live videos on your website.
Live videos are a great way to engage with potential customers and give them a taste of what you have to offer.
By providing informative and entertaining content, you can encourage website visitors to stick around and learn more about your business.
Plus, live videos are an excellent way to build trust and credibility with potential customers.
If they see that you’re an expert in your field, they’re more likely to do business with you.
So if you’re looking for ways to increase website traffic, publishing high-quality live videos is a great place to start.
2 Tips for Better Live Videos
They’re everywhere. TikTok. YouTube. Facebook.
Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events.
Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending.
But some of them feel like they’re an afterthought, put together at the last minute, and don’t really bring out the best in the host.
If you’re thinking of hosting a live video event, you don’t want to fall into that latter group!
Here’s how to avoid it.
Interact with Your Audience
One of the biggest draws of a live video event is the opportunity to interact with the host.
Your viewers want to get to know you better. They want to chat with the other participants. They may have questions to ask.
Don’t make the mistake of ignoring them. To do so is to say, “You’re not important to me.”
Instead, take the time to chat up the audience, acknowledge their presence, and answer their questions.
Even if it takes you out of the flow and you lose your place momentarily, it’s worth it to make viewers feel respected and as if they’re a part of the event rather than just a passive viewer.
Remember to check the comments later, too. If your video is available for viewing after the live event ends, encourage the conversation in the comments.
Repeat What Works
You have a lot of options when it comes to live video. Instagram, YouTube, Facebook, and others all have their place, and I encourage you to try them all.
But in the end, you’ll want to concentrate on what’s working.
If your audience loves Facebook but can’t figure out LinkedIn Live, it makes no sense to broadcast there.
The same goes for length, topic choices, and day and time of broadcast.
You’ll want to test all the variables, track your results, and do more of what’s working.
Here’s what you don’t need to worry about when it comes to live video: Perfection.
No one expects you to look like a cover model or to speak like a news anchor.
In fact, if you do look that perfect, it might actually negatively impact your results, simply because your audience loves to feel connected to you.
They know they aren’t perfect, and if you can show off your imperfections, it will help create a stronger connection.
Conclusion:
Live videos are a great way to engage with potential customers and give them a taste of what you have to offer.
By providing informative and entertaining content, you can encourage website visitors to stick around and learn more about your business.
Plus, live videos are an excellent way to build trust and credibility with potential customers.
If they see that you’re an expert in your field, they’re more likely to do business with you.
So if you’re looking for ways to increase website traffic, publishing high-quality live videos is a great place to start.
I hope you’ve gotten valuable direction out of this article and are ready to start posting your videos online.
If you need a place to practice, head over to zindolabs.com and share your video with us. We’d love to give you some feedback.
Happy Streaming!
