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Here are 10 things your website should be doing for you

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Here are 10 things your website should be doing for you

To improve the performance of your homepage, check out the following 10 things sharing critical elements every homepage must have.

 

1- Attract Customers

 

Creative Ways to Attract More Visitors to Your Website

Link: http://99u.com/articles/7070/4-creative-ways-to-attract-more-visitors-to-your-website

 

 

Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work.

But it just sits there, in an obscure corner of the Internet, being quietly ignored.

Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize there is work to be done to make this happen.

Building a website does not mean people will find you on the web.

2- Be Easy to Navigate

Easy Ways To Improve Your Site’s Navigation

Link: http://searchengineland.com/6-easy-way-to-improve-your-sites-navigation-132138

 

 

Just about every website has some form of navigation. Unfortunately, not every website’s navigation is good.

Most of the time, a website’s navigation is put together by web designers who know a lot about making pretty websites, but very little about marketing a website or creating a website built for the customer.

Make sure your website’s navigation is creating thinking about a customers journey and how a sales process would work for your product or service online.

3- Provide a great user experience on all devices

How to Improve the Accessibility of Your Website

Link: http://www.thesitewizard.com/webdesign/improve-accessibility.shtml

 

When webmasters talk about a website’s accessibility, they are referring to whether your website can be used by people with disabilities.

For example, can a person without site use your website and access its content?

While I am certainly no expert where accessibility is concerned, this article discusses some of the commonly used techniques that can make your website more usable by such people.

4- Keep things fresh

5 Tips for a Fresh Website

Link: https://blog.crazyegg.com/2014/04/15/5-tips-fresh-website/

 

This influx of new websites is a great reason to keep your own fresh website…

 

5- Highlight the benefits of what you offer

Link:// http://www.diffily.com/articles/writing.htm

 

 

Web content: highlight benefits not process

6- Capture Data

10 Ways to Capture Email Leads Without Disturbing Your Visitors

Link: https://blog.kissmetrics.com/capture-email-leads/

 

 

Your email list is your biggest asset!

Michael Hyatt, the “intentional leadership” author has built a multimillion-dollar business on the strength of his email list (115,000 and counting).

 

7- Give Clear Calls to Action

30 Call-to-Action Examples You Can’t Help But Click

Link: http://blog.hubspot.com/marketing/great-call-to-action-examples

 

 

Think about all the times you’ve signed up for things in your life.

Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.

Each one of these signups are likely a result of an effective call-to-action.

8- Provide Contact Information

Provide with your contact information in a visible position of your website

Link: http://en.webself.net/blog/2015/11/16/provide-with-your-contact-information-in-a-visible-position-of-your-website

 

 

By showing your contact information; you can create a professional image that adds credibility to your business.

9- Give a great experience

10 Tips That Can Drastically Improve Your Website’s User Experience

Link: http://blog.hubspot.com/marketing/improve-your-websites-user-experience#sm.00000crx5917eexos1q186x9pbds1

 

 

In today’s changing marketing landscape, your website has become a more powerful tool than ever.

As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

10- Stay Connected

From Followers To Friends: Connecting With Your Blog Audience

Link: https://www.upwork.com/blog/2012/04/connecting-with-your-blog-audience/

 

 

If you rely mainly on numbers and statistics to understand your followers, you could miss all this and more.

In fact, your understanding of your readership will be rather limited.

So what are you doing to make sure your website is seen and engaging….?

Love to hear your what’s working for you.

 

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