1. Identify and Design Your System
2. Define Your System’s Uniqueness 6
3. Identify Target Markets for Your System 7
4. Craft an Enticing Title 9
5. Package and Sell Your System 10
A great way to leverage your expertise and build your business is to create a signature system and a program for teaching it to your customers.
A signature system is a method for solving a problem your audience faces. It’s a method you’ve used in the past to solve this problem which you can teach to others so they can achieve the same results.
This system can earn you income directly, but it can also be used for branding, gaining exposure, building a marketing funnel, and setting up multiple streams of income.
The biggest perk of your signature system is that anyone can do it. All you need to do is figure out what you can teach and how you can teach it.
There are five key steps to creating your own unique signature system and putting it into a program to teach your audience.
- Identify and Design Your System
Your signature system is something you’ve used in the past that’s worked for you. This could be:
- How you grew your blog readership from a handful to thousands in just two months
- The short daily exercise routine that keeps you in shape and helps you maintain your weight headache-free
- A simple formula for managing household cleaning that makes it painless
- Your organized system for studying languages that helped you become fluent in Spanish and Chinese in the last year
- Your writing system that allows you to publish a novel of genre fiction every six months
You may have seen systems like this offered by big-name online entrepreneurs that guarantee you’ll be making millions by this time next year.
However, everyone has a system they can teach. Signature systems are most often offered by entrepreneurs, trainers, coaches, consultants, small business owners and service-based businesses. But in reality, anyone can turn their experience and knowledge into a teachable system.
Start by looking at some area of your business or your life where you’ve solved a problem and seen results. Work your way backwards to see how you did it. You should be able to identify the specific steps you took. Is this something you can teach to others so they can get similar results?
If it’s hard to think of anything offhand, try asking others. Talk to people you’ve helped, such as customers and clients. Ask them directly or see what they’re saying about you on social media. They can give you some ideas you haven’t considered.
It’s important to choose just one system to start with. Choose the best or easiest to understand at first. Once your first program is up and running, you can always create new systems in the future for more income and exposure.
It’s likely that you have such a system, but you’ve never thought of it in this way before. You’ll need to go through each step and decide how you can teach others how to do it. You’ll also have to provide whatever resources or background information others will need to know.
- What is something you’ve learned how to do and gotten results from? Can you turn this into a system you can teach others?
- Write out the steps you’ve used to get results with this system.
- Define Your System’s Uniqueness
The true value of your system is that it’s unique. Others have solved this problem in a similar way, but no one’s system is quite the same as yours, because you came up with yours on your own.
Do you know what makes your process different from others? Discovering your system’s uniqueness is an important step and it will be crucial in marketing a program that teaches it.
One way to do this is to look at your competition. Search online and find similar systems, and then see if you can glean what sets yours apart. Search relevant keywords in Google and on Amazon, where many businesses sell programs such as these.
Pay especially close attention to the benefits these products offer. Somewhere in their marketing materials, they’ll mention the specific benefits of their program. You don’t need to use the product to find these. Identify the unique benefits your system offers that theirs don’t. These are the unique benefits you can use in your marketing.
- Find similar systems that solve the same problem as yours.
- Look at the benefits each system offers and compare with your own to discover your unique benefits.
- Identify Target Markets for Your System
If you have a good system that gets results, someone else can use it to get the same results as you. The challenge here is to find out exactly who those people are so you can focus your marketing efforts on them.
You may already have an audience that you market to. This market isn’t necessarily the right one for your new system. You may need to reach out to a new audience, or you may find that your system is right for a particular segment of your market.
If your system is well suited to your current market, this will make it easier to sell. Your existing customers already know and trust you. If you’ve been doing your marketing well, they’re ready to buy from you.
What if you have to look for other markets? This will involve some extra work on your part, but it will expose you to a new audience. This gives you an opportunity to start a whole new business.
The key in choosing a market is to consider pain points. You’re looking for people who are suffering from the problem your program solves.
Once you choose an audience, you may find yourself tailoring your system to meet their specific needs. For example, you might have a system for building high-engagement blogs that you’ve used for your marketing funnel in your business. You might choose to tailor it to people who are just getting started with their online business presence, like you were when you set up your first blog.
As you start creating your system and researching your market, you might find that these newbies struggle especially with using social media to help build blog readership. Because of this discovery, you might change your system to tailor it specifically to building blog traffic and engagement with social media.
- Would your system benefit your current market or a subset of your current market?
- Who is facing the problem your system solves?
- Identify the target market for your signature system.
- Could you change your system in any way to better serve your market?
- Craft an Enticing Title
Naming your signature system is extremely important. It needs to be consistent with your brand or the new brand you hope to create, and it needs to tell people exactly what your system will do for them.
The title should be memorable and drive home the benefits the customer will receive. Remember that this is what people will hear first, and they’ll decide whether they check out your offer to learn more or not. The title needs to be exciting and motivating. It should be as specific as possible, but also quick and snappy.
In addition to the title of your program, the title for each step is also important. When you tell people what’s in your program, you can list these steps by title, and this will further motivate people and tell them what benefits they can expect.
Brainstorm several different titles and give each some consideration. Make a big list and narrow it down. Ask other people to help you figure out which is the best. Often, another person will have a different perspective as an outsider who didn’t create the system.
- Create a list of titles that explain the benefits of your course.
- Narrow down your list until you have the best title.
- Create titles for your steps that you can use for marketing.
- Package and Sell Your System
You might have an excellent system in place, but it’s not going to generate multiple streams of income unless you know how to package and sell it.
For this step, you’ll turn your system into a teachable program. The system is what you used to get success; the program is the container you put your system in so that others can use it and get the same results.
Your first signature system should be a medium-priced product. It’ll be in the middle of your funnel, between lower-priced or free content (like short reports or blog posts) and higher-priced items (like personal coaching).
A signature program can take any one of many different formats:
- An eBook with worksheets
- A physical book
- An online course
- A course delivered by email
- A series of videos
- Group coaching programs
- In-person workshops
Study your target market and determine the best format for them to digest your information (text, video, webinar, etc.) and the best delivery system (one-on-one, group-based, self-study, a mix, etc.).
This should also depend on the nature of the material you’re teaching. If you’re showing someone how to set up websites, you might offer video tutorials where they can see what you’re doing, and tech help with a live representative if they run into trouble.
On the other hand, if you’re offering a language learning course, you might deliver classes through a webinar system, with self-study materials and group meetings for students to practice speaking.
You also need to decide how long the course will take and how much you’ll offer in terms of materials. Keep in mind that the more materials you offer and more in-depth you get, the more you can afford to charge for your program.
Support materials are especially important. As students work their way through the course, they’ll undoubtedly need some kind of help. These supplemental materials can include anything from checklists, resource guides, and workbooks, to live online support and quizzes.
Finally, you’ll need to determine what marketing channels you’ll use to reach your audience. If you’ve defined your target market well, this shouldn’t be hard at all. You should already know where they hang out online and what kinds of content they like.
- What format and delivery system will you use to offer your signature program?
- What marketing channels will you use? (Remember to emphasize benefits in all your marketing materials)
I hope this report has gotten your head buzzing with great ideas for your signature system. If you’re ready to get started, I’m offering a full course that teaches you how to create and perfect your signature system and create a program for teaching it to others. You’ll find everything you need to know in the course, and by the end, you’ll be building multiple streams of income by sharing your expertise with your audience.
Want to learn more about how you can package up your expertise and create your own signature system? Head over here:
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