Conversion rates are a measure of how successful your website is in getting visitors to take the desired action, whether that’s making a purchase, signing up for a mailing list, or downloading a file.
If you’re not happy with your conversions, don’t worry – there are many things you can do to improve them. In this article, we’ll take a look at 8 simple changes you can make to your landing page that will help boost conversions.
What is a Landing Page and why would I need one?
A landing page is a web page that is designed to convert visitors into customers.
It is typically the first page that someone sees when they visit your website, and it should be designed to persuade them to take the desired action, whether that’s making a purchase, signing up for a mailing list, or downloading a file.
What is a good landing page conversion rate?
There is no definitive answer to this question, as conversions vary depending on the type of business and the products or services being offered.
However, a conversion rate of 2-3% is generally considered to be good or an average that’s currently seen in the industry.
There are many things that you can do to improve the conversions of your landing page, and in this article, we’ll take a look at 8 of the most effective changes you can make.
1. Use a strong headline
Your headline is the first thing that visitors will see when they arrive on your landing page, so it’s important to make it persuasive and attention-grabbing. A strong headline should be descriptive and to the point, and it should make it clear what you’re offering and why someone should take action.
For example, a headline for a landing page selling a new type of toothbrush might be “The Toothbrush that Will Change Your Life!” or “Finally, a Toothbrush that Actually Works!”
2. Use clear and concise language
When writing the copy for your landing page, it’s important to use clear and concise language that is easy to understand. Avoid using jargon or technical terms, and make sure each sentence is direct and to the point.
It’s also important to use an active voice, as this will make your writing more persuasive. For example, rather than saying “The toothbrush is available in three different colors,” you would say “You can choose from three different colors.”
3. Use images and videos
People are visual creatures, and including images and videos on your landing page can help to grab their attention and persuade them to take action.
Use high-quality images and videos that are relevant to your product or service, and make sure they’re placed prominently on the page.
4. Use customer testimonials
If you have happy customers, don’t be afraid to show it off! Customer testimonials are a great way to build trust and credibility, and they can persuade visitors to take action.
Include testimonials on your landing page, and make sure they’re from happy customers who have used your product or service and had a positive experience.
5. Use a strong call-to-action
Your call-to-action (CTA) is the most important part of your landing page, as it’s what tells visitors what you want them to do.
Make your CTA clear and concise, and use strong language that compels people to take action.
For example, rather than saying “Click here to learn more,” you would say “Click here to download our free e-book.”
6. Optimize the landing page for mobile
In today’s world, more and more people are browsing the web on their mobile devices, so it’s important to make sure your landing page is optimized for these devices.
Make sure the text is easy to read, the images are sized correctly, and the CTA is easy to tap.
By making sure your landing page is mobile-friendly, you’ll be able to improve conversions and reach a wider audience.
7. Use A/B testing
One of the best ways to improve conversions is to use A/B testing, which is a method of testing two different versions of a web page to see which one performs better.
You can test different headlines, images, videos, and CTAs to see which ones are more effective at persuading visitors to take action.
8. Ensure your message speaks to your target audience
When writing your landing page, it’s important to make sure that your message speaks to your target audience.
Use language and images that are relevant to them, and make sure the CTA is clear and easy to understand.
By tailoring your message to your target audience, you’ll be able to improve conversions and reach more potential customers.
Conclusion: Conversion Rates
Making a few simple changes to your landing page can have a big impact on conversions.
By using a strong headline, clear and concise language, relevant images and videos, customer testimonials, and a strong CTA, you’ll be able to persuade more visitors to take action.
And by optimizing your landing page for mobile devices and using A/B testing, you can further improve rates. So if you’re looking to boost your business, start by making changes to your landing page.
If you’d like some help creating better landing pages, head over to zindolabs.com. We got you!
