Email 101: How to Build an Email List from Scratch

In the first module, we’ll discuss the value of email marketing and present the key actions you will need to take to build your email list. We’ll then guide you through how to set realistic goals for your list-building activities, so you can make steady progress towards your objective of having a targeted list that grows your business.

There’s no point in building a large list just for the sake of it. A smaller, focused list will serve your business better.  

In Module 2, we’ll show you how to describe the ideal customer you want on your email list so that you’ll be able to create the most relevant and valuable content to engage subscribers.  

Your email list is a key tool for guiding customers through a journey from prospect to loyal, repeat buyer. But you can only use your list effectively if you know the steps you want people to take on that journey.

In Module 3, we’ll show you how to plot the journey you want your clients and customers to take once they have subscribed, so you have clear objectives about how to nurture relationships with subscribers … and generate more business down the line.

You now know the customers and clients you want to attract, and where you want to take those people after they’ve subscribed. But how do you actually convert your target audience to email list subscribers?

In Module 4, we’ll show you how to motivate your ideal customer to sign up for your list by offering a valuable gift that solves one specific challenge… and showcases your talent at the same time.

You will have a free gift to entice people onto your list, so now you will need a way for those target subscribers to provide their email address and receive their gift and future emails. That’s where an email marketing platform and autoresponder come in, along with opt-in forms and pages. 

In Module 5, you’ll help your students set up the critical systems they need for building their list, so that ther list building can run on autopilot while they focus on other areas of their business. 

Now that potential clients and customers have ‘raised their hands’ and said ‘yes, I want to know more’, you need to make sure that subscribers remain engaged and don’t just unsubscribe from your list. 

In Module 6, we’ll guide you through writing your first follow-up email sequence to nurture your subscriber relationships, so that you build a community of people who will be interested in receiving your offers of help.  

So you have your opt-in box, your opt-in page, and your first emails all ready to go. How will people know it’s there? You need to get people (or ‘traffic’) to your opt-in page and forms to sign up for your gift and start the relationship. 

In Module 7, we’ll give you a variety of methods for attracting people to their email opt-in, so that they keep building their list consistently every month.

You will want to know how all this hard work is paying off. You’ll particularly want to know how successful you are being at creating and nurturing relationships with potential clients and customers. 

In Module 8, we’ll show you how to monitor the rising numbers on your list, so you can measure how effective your strategies are and where you need to adjust to attract more subscribers. 

Once you have reflected on your progress, you’ll want to make plans for going further to accelerate your business and give value to your customers. 

In this concluding module, we’ll help you make a plan to include additional ways to continue driving traffic to your opt-in page, so that your list keeps expanding and your business revenue grows as a result.

And, we’ll have you identify valuable follow-up content you can offer to keep potential customers engaged, so that your subscribers gradually grow to know, like, and trust you.