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5 ways to generate more sales with content marketing

 

 

Here are some tips on how to generate more sales with your content marketing.

1- Document your strategy

 

 

There are different things you need to document on your content marketing strategy.

  • Buyer Personas
  • Map content to the buyer’s journey
  • Use persona Mad Libs
  • Campaign funnel
  • Content program drill-down
  • Editorial calendar

Things you need to document more information.

 

2 – Meet with your team more often

Another tip that you should follow is meet your team more often, ask them how things are going.

You should always communicate with your team to brainstorm and discuss what is the trending topics.

  • Use Statements, Not Questions
  • Maintain Confidence as You Speak
  • Give Clear Directives, Not Suggestions
  • Add a Deadline
  • Repeat Your Request

Tips on how to communicate with your team properly.

 

3 – Have specific business goals for your content

 

 

If you want to succeed in your marketing goal, you need to set goals.

Without goals, you lack focus and direction.

Setting Goal will also provide you measure for determining whether you are actually succeeding.

  • Specific
  • Measurable
  • Actionable
  • Realistic
  • Timely

Tips on how to have a specific goal on your content marketing

 

4 – Become more buyer-centric

 

 

Want to be a Customer-Centric? Here’s some tip.

  • Articulate your central philosophy in just a few words, a few meaningful words.
  • Elaborate on your central philosophy with a brief list of core values
  • Reinforce your commitment to these values continually.
  • Make it visual.
  • Make your philosophy the focus of orientation.
  • Train, support, hire, and, if necessary, use discipline to enforce what’s important to you.

Tips on how to be Customer Centric

 

5 – Use a consistent ROI calculation

You can achieve a positive ROI from having a good quality content. The problem is that not all content can have a positive result, especially when you are just starting with your content.

  • Stack content to save money.
  • Use analytics to learn what works.
  • News-Jacking.
  • Publish a survey to gain feedback and find topics for future content.
  • Test different types of content to learn what works best.
  • Test distribution channels to learn where your potential customers hang out.
  • Stay the course to enjoy the best results.

Tips on how to increase your ROI