How can I grow my audience and stand out on social media in 2022?

Grow your audience on social media

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It can be tough to stand out on social media – everybody is competing for attention. But if you want to grow your audience and get more followers, there are a few things you can do.

In this article, we’ll explore what an audience actually is, why you need one, and how to go about building and growing one.

Let’s get started.

What An Audience Actually Is?

We must first understand the audience.

An audience is a group of individuals that you can communicate with easily and build relationships with.

Audiences can be found anywhere people gather to listen or watch something. There are different types of audiences, such as a live audience or a virtual one.

When you’re creating content, it’s important to think about who your audience is and what they want to see. The better you understand your audience, the easier it will be to create content that resonates with them.

Keep in mind that growing your audience can change over time, so it’s important to stay up-to-date on who they are and what they’re interested in.

The more you understand your audience, the better content you will create and ensure that it meets their needs along with building relationships with them.

Why is building an audience important?

When it comes to promoting your work, one of the most important things you can do is build an audience.

Whether you’re a musician, a comedian, or a writer, having a dedicated group of fans can make a big difference in your career and your business.

An audience can provide moral support, give you constructive feedback, and help to spread the word about your work.

And for those of us that are a for-profit company, an audience can be a source of financial support. If you have a large enough following, you may be able to make a living through merch sales, Patreon donations, or other forms of service sales.

Audience identification

When you’re writing anything, it’s important to know who your audience is. That way, you can tailor your marketing language and content to them.

There are a few different ways to go about identifying your audience. First, consider the purpose of your writing.

Are you trying to inform, entertain, or persuade? This will help you to narrow down who might be interested in reading what you’ve written.

Next, think about the age, gender, location, occupation, and interests of your potential readers. The more specific you can be, the better.

Once you have a general idea of who your audience is, it’s time to start thinking about what they want to read.

What information do they need? What problems do they need to solve?

Answering these questions will help you to create content that resonates with your audience and meets their needs.

Don’t choose a target audience that is too broad or not defined

When determining your target audience, it is important to find a balance between specificity and broadness.

If your community is too broad, you run the risk of your message getting lost in the shuffle.

On the other hand, if your audience is too specific, you may exclude potential customers who could benefit from your product or service.

The key is to find a target audience that is both specific enough to be well-defined, but also broad enough to include a large number of potential customers.

By taking the time to find this balance, you will be able to create a marketing campaign that is more likely to be successful.

The six elements of an effective audience growth strategy

To build an audience, you need more than just great content – you need a solid plan. Here are the six elements of an effective audience growth strategy:

1. Figure out who your target audience is

This step is essential in order to create content that appeals to your ideal reader or viewer. Who are you trying to reach? What are their interests and needs? Answering these questions will help you create content that resonates with your target audience.

2. Find where your audience hangs out online

Once you know who your target audience is, it’s time to find out where they spend their time online.

What social media platforms do they use? What websites do they visit?

Knowing the answers to these questions will help you maximize your reach and connect with your community where they’re already active.

3. Create interesting and shareable content

Now that you know who your target audience is and where to find them, it’s time to start creating content that they’ll love.

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Write articles, shoot videos, or create infographics – whatever type of content you choose, make sure it’s high-quality and something that your audience will want to share with their friends and followers.

4. Promote your content

Once you’ve created great content, it’s time to start promoting it!

Share your articles and videos on social media, email your list, or run ads – there are a number of ways to get your content in front of potential readers or viewers.

5. Engage with your audience

After you’ve promoted your content and people have started to see it, it’s important to engage with your community.

Reply to comments, start conversations, and get involved in the discussion – this will help you build relationships with your readers or viewers and turn them into loyal fans.

6. Keep growing!

The final step in any successful audience growth strategy is to keep up the good work.

Continue creating interesting and shareable content, promoting it effectively, and engaging with your audience.

With time and effort, you’ll be able to grow your audience even further and achieve your business goals.

Use third-party platforms to your advantage (but don’t depend on them)

In today’s business world, it’s essential to have a strong online presence. Platforms like Facebook, Twitter, and LinkedIn provide great opportunities to reach out to potential customers and build relationships.

However, it’s important not to put all your eggs in one basket.

Relying too heavily on third-party platforms can be dangerous, as they can change their rules and algorithms at any time.

For example, Facebook recently announced that it would be prioritizing content from family and friends over businesses in users’ newsfeeds.

This decision led to a significant drop in engagement for many companies that had been using the site to reach their audiences.

The lesson is clear: while third-party platforms can be extremely useful, it’s important not to depend on them too much.

Instead, focus on building your own website and promoting your business through word-of-mouth marketing. These are much more sustainable strategies in the long run.

The 6 components of audience growth

The six components of audience growth are reach, frequency, conversion, amplitude, stickiness, and relevance.

Each one of these aspects is important to consider when developing a marketing campaign.

In order to increase the number of audiences you are targeting, it will be important to analyze the situation and identify the potential weaknesses in each element of the marketing campaign.

Reach refers to the number of people who are exposed to the campaign.

Frequency refers to how often they are exposed to it.

Conversion rate is the percentage of people who take action after being exposed to the campaign.

Amplitude is the level of interest or engagement that people have with the campaign.

Stickiness is how long people remain interested in the campaign. Relevance is how well the campaign resonates with the target audience.

Don’t ask people to subscribe to your mailing list without explaining its value

Asking people to subscribe to your mailing list can be a great way to build relationships and connect with potential customers.

However, it’s important to make sure that you explain the value of subscribing before making the request.

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Otherwise, people may not see the benefit of providing their contact information. Be sure to explain what kinds of messages they will receive and how often they will receive them.

You should also provide an incentive for signing up, such as a discount on their first purchase.

By taking the time to clearly explain the value of subscribing, you’ll be more likely to convince people to sign up for your mailing list.

Don’t ask more from your fans than you are willing to give your fans

Asking your fans to do something for you should be something you are comfortable doing yourself.

If you are not willing to put in the work, why should they?

This is not to say that you have to do everything yourself, but you at least have to be willing to put in the effort.

Your fans can see when you’re not being genuine, and it reflects poorly on you.

It’s important to remember that your fans are not obligated to do anything for you, so don’t take them for granted.

Show them that you appreciate their support by being grateful for what they do.

Don’t be afraid to invest in audience growth

Being an effective communicator requires more than just great speaking skills. It also requires a strong understanding of your audience.

After all, the success of any communication depends on how well it is received by its intended audience.

That’s why it’s so important to invest time and energy into growing your audience.

The larger and more diverse your audience is, the more likely you are to find individuals who will be receptive to your message.

And while it may take some effort to reach a wider audience, the payoff can be significant.

So don’t be afraid to put in the work – your communication will be all the better for it.

Recommended books

If you’re looking for ways to grow your audience, there are a few books that come highly recommended.

First, “The Art of Possibility” by Rosamund and Benjamin Zander can help you reframe your thinking and see opportunities where you might have previously seen none.

Second, “The Power of Intention” by Dr. Wayne Dyer can teach you how to align your thoughts and actions with your desired outcome.

And finally, “The 4-Hour Work Week” by Tim Ferriss is a helpful guide for those who want to work smarter, not harder.

Plan and strategize

Before embarking on any new venture, it is important to take the time to plan and strategize.

This is especially true if you are hoping to grow your audience using social media.

By taking the time to develop a clear plan of action, you can increase your chances of success and avoid making costly mistakes.

Furthermore, a well-crafted strategy can give you a competitive edge and help you to reach your goals more quickly.

Of course, no plan is perfect, and there will always be some element of risk involved. However, with careful planning and strategic thinking, you can minimize the risks and set yourself up for success.

Perform a Competitive Analysis

A competitive analysis is a great way to understand how your competitors are using social media and what strategies they are employing to reach their target audiences.

To perform a competitive analysis, start by collecting data on your competitor’s social media activity.

Look at their follower counts, engagement rates, and content strategy. Then, analyze this data to identify any patterns or trends.

Based on your findings, you can develop a plan to improve your own social media presence.

For example, if you notice that your competitor has more engaged followers, try to create similar (without copying) content that will resonate with your audience.

Or, if you see that they are using a particular hashtag frequently, consider using it as well to reach a wider audience.

By understanding how your competitors are using social media, you can develop a stronger social media strategy for your business.

Set social media goals

Many people use social media without any clear purpose or goals.

As a result, they may find themselves spending hours scrolling aimlessly through their feeds or becoming fixated on comparing their lives to the seemingly perfect lives of others.

If you want to get the most out of social media, it’s important to set some clear goals.

Do you want to raise awareness of your brand, drive traffic to your website, or generate leads?

Once you know what you want to achieve, you can set specific, measurable goals.

For example, if you want to increase brand awareness, you could track the number of new followers you gain each month.

If you’re trying to drive traffic to your website, you could track the number of click-throughs from social media posts.

And if you’re looking to generate leads, you could track the number of new contacts who come through social media.

Discover your brand voice

People connect with brands that have a strong and clear voice. In order to build a social media audience, you need to discover your brand voice.

This means understanding what makes your brand unique and then communicating that in a way that resonates with your target audience.

Once you have a handle on your brand voice, it should be consistent across all of your social media channels. This will help to create a cohesive brand identity that people can easily recognize and connect with.

Keep in mind that your brand voice should be authentic, and true to who you are as a company.

Don’t try to imitate someone else or force yourself into a persona that doesn’t fit. Be genuine, be yourself, and let your unique voice shine through.

Now let’s take a look at the most common social media platforms


Instagram can be a powerful tool for growing your audience. But with over one billion active users, it can be tough to stand out from the crowd.

If you want to use Instagram to build your brand, here are a few tips to get started:

1. Use high-quality photos and videos: With so much content being shared on Instagram, it’s important to make sure your photos and videos are of the highest quality. High-resolution images and engaging video clips will help you capture attention and stand out from the competition.

2. Find your niche: What sets you apart from other businesses and creators on Instagram? Define your unique selling points and use them to attract fans who are interested in what you do.

3. Use hashtags wisely: Hashtags can help you reach new audiences, but using too many of them can be off-putting. Use a few relevant hashtags per post, and make sure they’re relevant to the content you’re sharing.

4. Engage with your followers: Don’t forget to respond to comments and messages from your followers! Showing that you care about your audience will help build loyalty and encourage people to stick around.


Facebook is currently the largest social network on the planet and is boasting 2.9 billion monthly users as of April 2022, according to

Facebook provides a huge pool of potential fans and followers. But simply having a Facebook account isn’t enough.

To really take advantage of this platform, you need to use it strategically. That means posting engaging content, using relevant keywords, and connecting with other users and influencers in your niche.

With a little effort, you can quickly grow your social media following on Facebook – and reach a whole new group of people with your message.


Twitter can serve a variety of purposes in terms of sharing information, customer services, and engagement of target customers.

One of the best ways to use Twitter for business is to share timely, relevant, and interesting content. This could include blog posts, articles, infographics, or other types of media that would be of interest to your target audience.

In addition to sharing your own content, you should also retweet or like other tweets that are relevant to your business.

This helps to show that you are active and engaged on Twitter, and it also helps to build relationships with other users.


In today’s business world, social media is essential for building relationships and connecting with potential customers.

While platforms like Facebook and Twitter are great for sharing content and engaging with followers, LinkedIn is the perfect place to grow your social audience.

LinkedIn is a professional networking site with over 66.8 million users, making it one of the largest social networks in the world.

By creating a LinkedIn profile and sharing quality content, you can reach a large number of potential customers and build meaningful relationships with them.

In addition, LinkedIn offers powerful tools for targeting specific audiences and measuring the performance of your content.

As a result, if you’re looking to grow your social audience, LinkedIn should be on the list.


Pinterest is a social media platform that allows users to share images and articles on virtual pinboards.

Although it is primarily used for personal interests, Pinterest can also be a great tool for businesses looking to expand their social media reach.

By posting to boards that feature your products or services, you can attract new followers and drive traffic to your website.

In addition, Pinterest provides an easy way to share content from your website or blog, giving you another avenue for promoting your business.

For businesses looking to grow their social media audience, Pinterest is definitely worth exploring.

Writing and designing social media for marketing or your brand

As a business owner, you know that social media is a powerful tool for reaching new customers and growing your audience. But what are the best ways to write and design for social media? 

First, it’s important to understand your audience. Who are you trying to reach with your social media posts?

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What kind of content will resonate with them? Once you have a good understanding of your target audience, you can start developing content that speaks to their needs and interests. 

Another tip is to keep your posts concise and to the point. With social media, you only have a few seconds to capture someone’s attention.

So make sure your message is clear and easy to understand. Use strong visuals whenever possible, as they can be very effective in getting your message across. 

Finally, don’t forget to monitor your results and adjust your strategy as needed. Pay attention to which posts are getting the most engagement and adjust accordingly.

By taking these steps, you can maximize your chances of success in writing and designing for social media growth.

Developing video content

Online video is one of the most powerful tools for audience growth on social media.

By creating engaging, shareable video content, you can reach a wide audience and build relationships with potential customers. There are a few things to keep in mind when developing video content for social media.

First, consider the platform you’re using and the size of your audience. Facebook, for example, has a large, diverse user base, so your videos should be designed to appeal to a broad range of people.

Secondly, think about what kind of content will be most helpful or entertaining to your audience.

Educational videos, behind-the-scenes footage, and user-generated content are all popular choices.

Finally, don’t forget to promote your videos! Sharing them on your other social media channels, in email newsletters, and on your website will help ensure that they reach the widest possible audience.

Have a social calendar and posting strategy

As any seasoned business owner knows, social media is a powerful tool for marketing and branding.

However, crafting an effective social media strategy can be difficult, especially if you’re already busy running a business.

One way to make social media less overwhelming is to create a social calendar. This will help you keep track of when and where you need to post, as well as what kind of content you should be sharing.

Once you have a calendar in place, you can also start to experiment with different posting strategies.

For example, you might try sharing a mix of personal and professional content or posting at different times of day to see when your audience is most engaged.

By taking the time to plan ahead, you can make social media work for your business without taking up too much of your time.

Developing a Content Plan

If you’re looking to grow your social media following, one of the best things you can do in addition to your calendar and strategy I just mentioned above, is develop a content plan.

By mapping out the topics you want to cover and the frequency with which you want to post, you can ensure that your content is both timely and relevant.

Additionally, a content plan helps you to focus your efforts and prevent yourself from getting overwhelmed.

To get started, simply sit down and brainstorm a list of potential topics. Once you have a solid list, start assigning each topic to a specific day or week.

Don’t forget to leave room for special events or holidays!

Finally, make sure to stick to your plan – the only way it will be effective is if you actually follow through with it.

Don’t make these 5 common audience growth mistakes

Growing an audience can be a difficult task. You not only have to create content that is interesting and engaging, but you also have to find ways to get people to actually see your work.

Unfortunately, many creators make the same mistakes when trying to grow their audience. Here are five of the most common errors:

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1. Not promoting your work: If you don’t tell people about your content, they’re unlikely to find it on their own. Make sure to promote your work on social media, forums, and other places where potential fans might see it.

2. Failing to interact with your audience: Simply creating and posting content is not enough. You also need to take the time to interact with the people who are viewing it. Respond to comments, answer questions, and shape your content based on feedback from your audience.

3. Not diversifying your content is a mistake: if you only ever post the same type of thing, people will get bored. So shake things up a bit and keep surprising and delighting your community with new and exciting content.

4. Relying too much on paid advertising: Paid advertising can be a great way to get your content in front of new audiences.

However, it should not be your only method of promotion. Paid ads are often expensive, and they can’t replace the organic reach that comes from promoting your work and your business page in other ways.

Note: For me, it’s not either/or, it’s and. I don’t think you should only do one or the other, a good mix can bring your great results, especially early in your business.

5. Not being consistent: One of the most important things you can do when growing an audience is to be consistent.

If you only post sporadically, people are unlikely to stick around for long. Make sure you’re posting regularly and consistently putting out high-quality content if you want to grow your audience.


Building a social media audience takes time, effort, and consistency. However, the rewards can be well worth it.

An engaged social media following can provide a valuable source of feedback, help to build brand awareness, and even generate leads.

Of course, every business is different, and there is no one-size-fits-all approach to building a social media audience.

However, by experimenting with different strategies and tactics, you can find the approach that works best for you.

With a little patience and dedication, you can grow a loyal and engaged social media following that will benefit your business for years to come. Thanks for reading! We hope this article was helpful.

If you’d like to get more support like this, head over to We’re a friendly bunch, here to help.

Picture of Audra Carpenter
Audra Carpenter
Audra Carpenter has managed and launched multiple businesses across several different industries, in several different states.Since 2009, she has found her unmistakable place in the world of launching and scaling businesses online. After years of self-teaching, taking risks, and building new things, she launched zindo+co, which a virtual marketplace for launching, growing, and scaling a business online.

Every new adventure starts with the first step—and so does every new business. You’ve already taken the first step of your adventure by launching your business, now let’s take the next step together.

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