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Learn how to use your own stories to captivate and engage others

3 Essential Steps for Business Storytelling

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People buy from people they know, like, and trust. You’ve probably heard that a million times by now.

However, building the ‘know, like, trust’ elements is an art form that requires much more than a few emails and social media posts.

You need to reach people at an emotional level to connect with them and develop the types of relationships that lead to sales.

When you use stories in your marketing content, you can achieve all 3 of those elements in a far shorter space of time than any other marketing tactic can match.

 “A story is a journey that moves the listener, and when the listener goes on that journey they feel different and the result is persuasion and sometimes action.”  ~ Jennifer Aaker, Professor of Marketing at Stanford Graduate School of Business

How do you write the types of stories that move people?

It’s not easy, and few people view themselves as good storytellers.

But with our course on ‘The 3 Essential Steps for Business Storytelling‘, we will teach you how to craft the right types of stories to tell your own market.

By the end, we’ll help you draft your plan for finishing and producing a story you can use right away to supercharge your marketing.

Completing this course will help you:

  • Identify different types of personal stories that you can use in your business to connect and engage with your audience
  • Brainstorm a list of stories you’ve heard other business owners tell and which made an impact on your
  • Use story prompts to help you get started writing your own personal stories to tell your audience and customers
  • Discover specific features that will make your story more compelling and effective
  • Explore how to tailor the message of your story to your audience, so that you’re sure they can relate to it
  • Test out methods for practicing and telling your story in a way that increases your confidence while having the most impact
  • Find opportunities for telling your stories that will help you attract your ideal audience and engage your prospects and customers

This Course is for:

  • Startup Businesses
  • Small Service Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Anyone who wants to grow their business through storytelling.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

Storytelling is integral to content marketing, no matter what products or services you’re selling. Let’s discuss what kinds of stories you can tell.

In Module 1, we’ll show you how to identify the different types of stories and how they are used, so that you can start thinking about how they will fit into your marketing.

Stories from ancient times are only different from those of today in setting and content. Why are these storylines so enduring? It’s because they speak to fundamental emotions that all humans understand and experience.

In Module 2, we’ll teach you the enduring story formats that have stood the test of time so that you can understand how to use them in your marketing.

The next step is to choose the story type that’s most appropriate for your audience. A story’s effectiveness is determined by how it resonates with and affects your audience.

In Module 3, we’ll guide you to identifying the most effective types of stories to tell so that they resonate and connect with your target market.

A good story is one that engages the audience. Your story has to have certain elements that make it engaging.

In Module 4, we’ll outline the key elements that make a story engaging so that you can include them to improve your story’s effectiveness.

Now that you have some story ideas, you’ll need to decide which media you’ll use for telling your story.

In Module 5, we’ll show you how to choose the best media to use for your story based on your target markets’ preferences so that you can make it more engaging and appealing for them.

Now that you’ve written and produced your story in at least one format, you’ll have to decide exactly where to distribute it.

In Module 6, we’ll demonstrate how you can use your target markets’ preferences to identify the different outlets available for distributing your story so that it will be seen by as many of them as possible and create the desired result.

Now that you’ve worked through the course, you have everything you need to start creating and posting stories.


In this final module, we’ll help you draft your plans for finishing, producing, and monitoring your stories, so that you can achieve the goals you set for this course and develop your storytelling skills further.

Are You Ready To Start?

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FAQ

Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos, and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs plans are paid memberships that provide training through our systems, tools, and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists, and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com. 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to 3 Essential Steps for Business Storytelling on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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