How to write compelling emails that engage and convert

Email Copywriting Essentials for Beginners


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No matter what business you are in, you are probably struggling with some form of email marketing. That means we all have one thing in common… We want our readers to open our emails, read them all the way through, and then take action.

So you try out different subject lines, wording, timing, structure – anything you think might help. Still, you end up frustrated with the results you get.

But when you apply some best practices in your email copywriting, you can see your reader engagement and customer sales skyrocket.

We’ll teach you:

  • The 3 main types of marketing emails
  • The right types of email for different marketing messages
  • Best practices to meet your business goals with your emails
  • How to choose the right email content to satisfy your customer’s needs
  • Increase sales and profits without ‘selling’ in your emails
  • Write powerful email subject lines that boost your open rates
  • Create compelling calls to action in your emails


You’ll even walk away with an Action Plan that implements your new email copywriting skills – with your goals, tasks, and deadlines for getting it all done.

Completing this course will help you:

  • Identify the 3 main types of marketing emails
  • Send the right type of email for a particular marketing message
  • Employ best practices to meet your business goals with your emails
  • Choose the right email content to satisfy your customer’s needs
  • Increase sales and profits without ‘selling’ in your emails
  • Write powerful email subject lines that boost your open rates
  • Create compelling calls to action in your emails
  • Create an action plan that implements your new email copywriting skills

This Course is for:

  • Startup Businesses
  • Small Service Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Anyone who wants to grow their business by attracting new customers and building relationships with them that result in long-term sales.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

You may not know just how critical your email copy is, so we’ll show you the benefits and help you evaluate your unique needs.

We’ll explain the 3 main types of emails you should never ignore if you want to get ultimate success with your email marketing, no matter what business your in

We’ll show you how to figure out what to write, so you’ll never be short of ideas, along with the vital mindset you need to have before setting pen to paper (or fingers to keyboard). Without this mindset, all your email marketing efforts will fall flat

Email structure is just as important as wording, so we’ll show you the best practice format to use that moves readers effortlessly through your emails from beginning to end.

Even your shortest emails will become more engaging and your conversions will take off

We’ll give you the best practices you should always keep in mind whenever writing any marketing emails, so that you’ll always get the engagement and sales you are aiming for. We’ll even show you a couple examples of short, but high-converting emails

We’ll finish up by guiding you through putting together an action plan for your next steps, so that you can get maximum results from our course

Are You Ready To Start?


Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs Plus & Pro are paid memberships that provide training through our systems, tools and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to Email Copywriting Essentials for Beginners on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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