How to Make Sure People Find YOUR Business When They Search Online

SEO & Keyword Basics

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Whether you are an offline or online business, we all have one thing in common…

We want more potential customers to find us.

Having a website and publishing content online in various places is a central factor in attracting prospects… if it shows up in search results.

And marketers who know how to apply Search Engine Optimization (SEO) tactics effectively are the ones who show up at the top of the list.

SEO may seem like a tech geek’s well-hidden secrets for many of you.

And you may feel confused and frustrated by all the terminology.

Fortunately, we can demystify SEO for you with our Introduction to SEO and Keywords.

By showing you the basic tactics to follow if you want to be found for specific search terms, we’ll be helping you get in front of more and more prospective customers. 

Completing this course will help you:

  • How search engines work
  • Why search engines choose one web page over another
  • Why search engine optimization is necessary
  • Current search engine ranking factors
  • How to design your content so you get found online
  • How to structure your content for both human beings and search engines
  • What keywords are, and how to choose the most relevant keyword phrases 
  • What role keywords play in the search engine ranking process
  • How to perform basic keyword research
  • The right way to add keywords to your content
  • The importance of ongoing testing and monitoring
  • How to measure and track your SEO efforts

This Course is for:

This course can benefit many. Here are some of the most common:

  • Startup Businesses
  • Small Service Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Anyone who wants to grow their business by creating more content that shows up in search results.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

Search engines are web pages where you enter words when you are searching for products, services, information, and other things on the internet.

Search engines like Google and Bing are constantly roaming the vast World Wide Web. They employ search engine “spiders” who “crawl” the web, and their ongoing goal is to find and index every web page and piece of content on the internet.

Knowing how search engines work arms you with some very powerful information.  

In this Module, we’ll explain why search is so important and how it can help your business.

You just learned the importance of including your target keyword or phrase in your header tags and title tags. Those are just a few of the important search engine considerations you should be making when creating content online, apart from keyword placement.

In Module 3 we’ll dive deeper into creating content that search engines love.

The link between smart keyword usage and high search engine rankings has been mentioned throughout this course.

In Module 4, we’ll discuss your need to use the ‘right’ keywords and phrases to get the most out of your SEO efforts.

Early on in this course, you learned that search engines like Google change their search algorithms frequently. Because of these changes, constantly measuring and tracking your SEO efforts is essential.

In module 5, we’ll discuss tracking the before and after results and how will you know if your SEO is paying off.

You are now ready to benefit from smart SEO practices. You know how search engines work, and how to give them what they need so they send you plenty of free traffic. You understand what keywords and keyword phrases are. You are now able to research and target those words and phrases that make both search engines and human beings happy, helping you achieve the results of your search engine optimization efforts.

Are You Ready To Start?

FAQ

Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos, and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs plans are paid memberships that provide training through our systems, tools, and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists, and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com. 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to SEO & Keyword Basics on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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