Add value to your audience, share your story, promote your business, and showcase your products

Email 101: How to Build an Email List from Scratch

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One of the most valuable assets any successful business has is a targeted email list.

It’s your direct line of communication to each of your followers, allowing you to:

  • Nurture relationships that convert leads to paying customers
  • Share information that demonstrates the value you offer
  • Recommend relevant products and services to people who trust you
  • Help your customers get the best results from their purchases
  • Grow a loyal base of followers who buy from you again and again

 

So why doesn’t every business owner focus on building an email list?

Usually, it’s because they’re either overwhelmed by the idea, haven’t gotten around to it yet, or haven’t had success with email marketing in the past.

And often it’s because they’re sucked into the temptation of trendy, shiny marketing tactics that may or may not give results.

But email marketing is proven to work. In fact, 73% of senior-level marketers believe email marketing is core to their business, 

…as email is a critical touchpoint along the customer journey. (Salesforce)

And with our course on ‘Email 101: How to Build an Email List from Scratch’, we’ll help you create and implement this priceless piece of your business.

We’ll walk you through a step-by-step process for identifying exactly who you want to attract, putting in place all the pieces needed to get those people subscribed (on autopilot), and leveraging your list to supercharge your success.

Completing this course will help you:

  • Recognize the key actions you need to take to build your email list, so you can leverage one of the most powerful assets of any business 
  • Set realistic goals for your list-building activities, so you can make steady progress towards your objective of having a targeted list 
  • Describe the ideal customer you want on your email list, so that you’ll be able to create the most relevant and valuable content to engage subscribers 
  • Describe the journey you want your clients and customers to take once they have signed up with you so that you have clear objectives about how you will nurture your relationship with subscribers … and generate more business down the line 
  • Motivate your ideal customer to sign up for your list by offering a valuable gift that solves one of their challenges… and showcases your talent at the same time 
  • Set up the critical systems you need for building your list, so that your list building can run on autopilot while you focus on other areas of your business 
  • Write your first follow-up email sequence to keep your subscribers engaged and nurture your relationship with them so that you build a community of people who will be interested in receiving offers of help from you 
  • Implement a variety of methods for attracting people to your email opt-in to add them to your list, so that you keep building your list consistently every month 
  • Monitor the rising numbers on your list, so you can measure how effective your strategies are and where you need to adjust to attract more subscribers 
  • Analyze the metrics provided by your email marketing platform, so you can see what’s working and make changes to improve your list building 
  • Make a plan to include additional ways to continue driving traffic to your opt-in page, so that your list keeps expanding and your business revenue grows as a result 
  • Identify valuable follow-up content you can offer to keep potential customers engaged and start the important process of nurturing relationships with future customers, so that they gradually grow to know, like, and trust you 
  • .. and so much more!

This Course is for:

This course can benefit many. Here are some of the most common:

  • Startup Businesses
  • Small Service Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Anyone who wants to grow their business by attracting new customers and building relationships with them that result in long-term sales.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

In the first module, we’ll discuss the value of email marketing and present the key actions you will need to take to build your email list. We’ll then guide you through how to set realistic goals for your list-building activities, so you can make steady progress towards your objective of having a targeted list that grows your business.

There’s no point in building a large list just for the sake of it. A smaller, focused list will serve your business better.  

In Module 2, we’ll show you how to describe the ideal customer you want on your email list so that you’ll be able to create the most relevant and valuable content to engage subscribers.  

Your email list is a key tool for guiding customers through a journey from prospect to loyal, repeat buyer. But you can only use your list effectively if you know the steps you want people to take on that journey.

In Module 3, we’ll show you how to plot the journey you want your clients and customers to take once they have subscribed, so you have clear objectives about how to nurture relationships with subscribers … and generate more business down the line.

You now know the customers and clients you want to attract, and where you want to take those people after they’ve subscribed. But how do you actually convert your target audience to email list subscribers?

In Module 4, we’ll show you how to motivate your ideal customer to sign up for your list by offering a valuable gift that solves one specific challenge… and showcases your talent at the same time.

You will have a free gift to entice people onto your list, so now you will need a way for those target subscribers to provide their email address and receive their gift and future emails. That’s where an email marketing platform and autoresponder come in, along with opt-in forms and pages. 

In Module 5, you’ll help your students set up the critical systems they need for building their list, so that ther list building can run on autopilot while they focus on other areas of their business. 

Now that potential clients and customers have ‘raised their hands’ and said ‘yes, I want to know more’, you need to make sure that subscribers remain engaged and don’t just unsubscribe from your list. 

In Module 6, we’ll guide you through writing your first follow-up email sequence to nurture your subscriber relationships, so that you build a community of people who will be interested in receiving your offers of help.  

So you have your opt-in box, your opt-in page, and your first emails all ready to go. How will people know it’s there? You need to get people (or ‘traffic’) to your opt-in page and forms to sign up for your gift and start the relationship. 

In Module 7, we’ll give you a variety of methods for attracting people to their email opt-in, so that they keep building their list consistently every month.

You will want to know how all this hard work is paying off. You’ll particularly want to know how successful you are being at creating and nurturing relationships with potential clients and customers. 

In Module 8, we’ll show you how to monitor the rising numbers on your list, so you can measure how effective your strategies are and where you need to adjust to attract more subscribers. 

Once you have reflected on your progress, you’ll want to make plans for going further to accelerate your business and give value to your customers. 

In this concluding module, we’ll help you make a plan to include additional ways to continue driving traffic to your opt-in page, so that your list keeps expanding and your business revenue grows as a result.

And, we’ll have you identify valuable follow-up content you can offer to keep potential customers engaged, so that your subscribers gradually grow to know, like, and trust you.

Are You Ready To Start?

FAQ

Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos, and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs plans are paid memberships that provide training through our systems, tools, and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists, and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com. 

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You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

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