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Create Your Ideal Customer Profile

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Many business owners make the mistake of trying to sell to everyone who might benefit from their product or service.

They worry that if they narrow their target market too much, they won’t be able to make enough sales.

In reality, the opposite is true.

When you try to appeal to everyone, you end up with:

  • Bland sales copy that no one can relate to
  • Products and services that never quite fit anyone’s needs
  • A constant struggle to convert leads to customers

 

On the flip side, those businesses who take the time to create an in-depth Ideal Customer Profile (ICP) find that every decision comes naturally.

They know exactly:

  • What to say and what language to use in content and copy
  • How to tailor their products and services to their customers’ needs
  • What new offers their audience will race to purchase

 

When you have a detailed ICP, you don’t have to agonize over every business and marketing decision. All you have to do is think about how your ICP would react.

 

But what needs to go into your ideal customer profile?

That’s where our course comes in…

It’s a program that walks you step-by-step through all the elements that you need to define in order to have a full description of your ideal customer – one that makes all your business decisions effortless.

Completing this course will help you:

  • Identify your primary target audience, so that you can market to those people who are the best fit for your products and services
  • Create an initial ideal customer profile by tapping your current understanding of your audience
  • Validate your customer information, so that you have the most accurate data on which to base your ideal customer profile
  • Analyze your data and refine the profile of your ideal customer, so you will be confident in tailoring your marketing to them
  • Decide how your detailed ideal customer profile can have the most impact right now so that you get started using it immediately
  • Consolidate and implement your learning and plan future action steps, so that you can achieve the goals you set for this course and continue to refine your customer profile over time
  • …and so much more!

This Course is for:

  • Startup Businesses
  • Small Service Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Anyone who wants to identify their primary target audience so to that they can market to those people who are the best fit for their products and services.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

If you try to market your product or service to an overly general audience, you’ll always have a tough time making decisions on things like messaging, sales copy, content, and every other aspect of your business.

In Module 1, we’ll help you identify your primary target audience, so that you can make the marketing and business decisions that will drive your success.

Now that you have an idea of who you want to serve, it’s time to dig deeper and investigate the details of who that person is.

You’d normally think about a person in 3D, but in this module, we’ll be looking into every aspect of your ideal customer’s life from different angles. We call it a 5D ICP to reflect that depth.

In Module 2, we’ll show you how to create an initial ideal customer profile by tapping your current understanding of your audience.

Up to now, you’ve been basing your ICP on your current information about your ideal customers.

In Module 3, we’ll teach you how to validate your information, so that you arrive at your detailed ICP.

Now you have your detailed ICP, you’ll want to start using it right away to benefit your business.

In Module 4, we’ll have you decide where your ideal customer profile can have the most impact right now, so that you get started using it immediately to grow your business.

Now that you have created your ideal customer profile, you can continue to monitor and tweak your ICP to keep up with market and audience changes – without having to start from scratch. You will also now have the tools to create new ICPs if you launch a new product or service.

In Module 5, we’ll also give you time to review the course, helping you to consolidate and implement your learning and plan future action steps, so you can achieve the goals they set for this course.

Are You Ready To Start?

FAQ

Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos, and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs plans are paid memberships that provide training through our systems, tools, and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists, and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com. 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to Create Your Ideal Customer Profile on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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