Supercharge Your Content Results with a Focused System and Strategy

The Beginner's Guide to Content Management

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Your content is one of the biggest assets in your business. It’s what you use to educate potential customers, attract new leads, and build relationships with your audience.

But whether you’re just starting out and only have a little bit of content created, or whether you’ve been creating content for a while….

It’s essential to have a clearly organized system that aligns your content with your business goals.

Otherwise, you’re just wasting your time.

Unfortunately, many content creators have a wealth of material either

…sitting on their computer and not doing anything, or

…published online, but not seeing any results.

In many cases, they don’t even know what content they have or which pieces are performing the best.

In one survey by Content Marketing Institute…

“72% of content pros say they’re challenged with managing content strategically”  

Business owners who have the most success with content marketing have several things in common: They…

  • Organize their content around a few key areas of expertise that they want to be known for
  • Maximize the value of each piece of content by repurposing and updating it regularly
  • Create a few pieces of epic, cornerstone content that they drive traffic to
  • Connect related pieces of content into a series that increases their visitors’ engagement
  • Align each piece of content with a purpose that leads to achieving their goals
  • Use a clear process when creating any new content, so that they spend the least amount of time possible and get the maximum impact

 

And, most importantly…

The most successful content marketers use a strategic approach to organizing and managing their current and future content.

Sound like too much work? It doesn’t have to be.

Once you’ve done the basic work of getting organized, everything else falls into place.

And that’s exactly what we cover in our course on Content Management.

Completing this course will help you:

  • Clarify the core areas of expertise you want to be known for so you can be sure of the topics you want to focus your content on
  • Make an inventory of the unpublished content in your system so that you have a database of useful content you already have and know where to find it
  • Take stock of the existing online content about you and your business and remove what’s not in line with your core areas of expertise so that the brand you show to the world is consistent
  • Ensure you have appropriate tracking methods in place so you can see how well your content is performing and make tweaks to attract more visitors
  • Plan your priorities for managing your content efficiently so you’re clear about the topic areas you need to focus on to achieve your content goals
  • Verify that you have the relevant content to promote paid offers and point to opt-in forms for lead magnets so that your system conveys potential customers smoothly through their buying journey
  • Decide what content is worth updating or repurposing so that it gets more visibility and traction and helps you build your brand
  • Make sure all your content is optimized so it can be found by searchers on the web who are looking for the solution that you provide
  • Identify opportunities to create different series from existing content so you can engage visitors for longer to become potential brand ambassadors
  • Create your own step-by-step process for streamlined content creation so that you have a logical process to follow when you need to create new content
  • Plan timelines for the content you want to create, update or repurpose so that you have a calendar to follow which will ensure regular publication of new and exciting content
  • Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course and develop further.

This Course is for:

This course can benefit many. Here are some of the most common:

  • Bloggers
  • Small Business Owners
  • Course creators
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Life Coaches
  • Anyone who wants to expand their reputation for core areas of expertise and leverage content to grow their business.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, an Inventory Calendar, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

Start with a clear focus.

In this first module, we’ll walk you through the important step of choosing the core areas of expertise you want to put on display, so you attract the ideal customers you can help.

It’s time to re-discover the content you already have.

In module 2, we’ll teach you how to build an inventory of your existing, unpublished content and use the provided spreadsheet to organize your information in an easily accessible way moving forward.

Locate what you’ve already published.

In module 3, we’ll help you to take stock of your existing, published content and review it to ensure everything aligns with your core areas of expertise.

Track your content to measure its impact.

In module 4, we’ll show you how to identify your tracking goals and find tools that will be appropriate for your use.

Decide where you’ll start.

In module 5, we’ll discuss the importance of setting priorities and how key pieces of cornerstone content can showcase your core areas of expertise so that you focus on content that drives you towards your goals.

Your content needs a purpose.

In module 6, we will show you how to review the content that links to your offers (free and paid) to ensure your content is aligned with those offers, so that your potential customers follow a journey that leads to sales.

Once you have visibility, people begin to know, like, and trust you and your brand.

In module 7, we’ll show you how you can repurpose and update your existing wealth of content to expand your reputation.

At the same time, you’ll be able to identify the gaps you need to fill with content, where you need more visibility.

SEO will attract the maximum number of visitors to your webpage.

In module 8, we will show you how to bring content marketing and SEO together, identifying where you need to optimize your current content for specific keywords so that it is attracting the people you can help.

Keeping your visitors engaged with your content is key to building relationships that convert.

In module 9, we’ll show you how you can create different series of content to increase engagement while showcasing your areas of expertise.

There will be times when you need to create content from scratch.

In module 10, we’ll show you an easy-to-follow content creation process that will help you create new content in an organized, systematic way.

Now it’s time to pull together everything.

In module 11, we’ll have you review your notes so far and decide what content you will create, repurpose, or update in the next 3 months, using a content calendar that’s realistic for you to carry out and is related to your business goals.

In this final module, we’ll have you think about what you need to ensure your content management strategy works in the long term.

We’ll also review what you have learned and identify your next steps.

Are You Ready To Start?

FAQ

Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs Plus & Pro are paid memberships that provide training through our systems, tools and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com. 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

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Get Access to The Beginner’s Guide to Content Management on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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