Tips and Formulas for Writing Words That Convert

Copywriting 101: The Beginner's Guide


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Business Consultants, Coaches, and Educators,

Did you know that…

 “8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest” – Copyblogger


 That puts a lot of responsibility on the headlines you write

….let alone the rest of your content.

Conquering the challenge of writing masterful headlines is just one small part of the art of copywriting.

You also need to know how to use words and phrases that resonate with your audience, that show you understand them, and that naturally lead them to buy from you. That’s why…

Copywriting is a skill that most marketers want to get better at.

They know that their copy can mean the difference between a struggling business and a business whose growth sky-rockets.

Completing this course will help you:

  • Clearly define copywriting and identify ways you can use it in all areas of your marketing to help your business grow.
  • Use several copywriting techniques right away that will improve the results of your current sales or marketing copy.
  • Take one sales letter, web page, or another piece of marketing content and apply the AIDA formula to create copy that converts and urges your reader to take action.
  • Pick 2 SEO techniques that you can use to help your web copy get found and indexed by Google and apply them to your website, sales page or online product page immediately.
  • Identify the techniques and strategies used by companies that excel at copywriting and brainstorm ways you can use these tips in your own copy.
  • Create an action plan for updating existing copy and improving it using the copywriting techniques you have learned

This Course is for:

This course can benefit many. Here are some of the most common:

  • Startup Businesses
  • Small Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Anyone who wants to grow their business by attracting and converting the people who read their content, whether it’s their website pages, sales pages, or other materials.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

In Module 1, we’ll start by discussing the meaning of copywriting, how it is used, and why it is important for the success of small business owners and entrepreneurs.

In Module 2, we’ll show you how to determine exactly what your customers want, so that you can match offers that will naturally sell themselves. We’ll then guide you through setting clear financial goals, so you know when your on the right track and when you need to make adjustments.

In Module 3, we’ll teach some powerful copywriting formulas that make it easy to know just what to say to a target audience, even when it’s impossible to talk to them face to face about products and services.

Now that you have started applying your new copywriting skills, in Module 4, we’ll teach you how to identify what you need to do to make sure all that powerful writing gets found by Google and seen by your new customers.

In Module 5, we’ll explore and learn from companies that lead the pack in creating powerful copy that gets them new customers and presents them as leaders in their industry.

In the concluding module, you’ll spend some time reviewing what you learned and we’ll help you put together an action plan for moving forward to success.

Are You Ready To Start?


Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs Plus & Pro are paid memberships that provide training through our systems, tools and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to Copywriting 101: The Beginner’s Guide on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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$ 299 Per QUARTER


$ 799 Per YEAR

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