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The Simple 3-Step Model of Customer Lifecycle Marketing

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Customers come and go – but the most growth comes from those who stay.

According to Harvard Business Review: Investing in new customers is between 5 and 25 times more expensive than retaining existing ones  

And according to Bain and Company: Increasing customer retention rates by just 5% can increase profits by between 25% and 95%

So the more customers you keep, the more your profitability will skyrocket.

Unfortunately, many business owners and marketers are still stuck in a funnel rut.

The old funnel mentality focused on acquiring, not keeping customers

(…and it barely gave a passing thought to people who didn’t buy at all)

The traditional sales funnel is dead!

Today’s forward-thinking marketers use a customer lifecycle approach instead.

It’s a way of integrating all your marketing tactics,  

…so that you meet the needs of your customers WHEREVER they are in their buying decision – before, during, and after a purchase.

It puts your customer in the spotlight,  

…and it will never go out of style.

When you use Customer Lifecycle Marketing, you’ll:

  • Increase the lifetime value of your customers
  • Reduce your cost to acquire new customers
  • Earn more word-of-mouth marketing (which costs nothing)

 

Think of Customer Lifecycle Marketing like a highly fuel-efficient vehicle that gets maximum mileage for every ounce of energy you put in.

Completing this course will help you:

  • Help potential customers uncover and understand their needs so that they see the relevance of your solutions to their challenges
  • Explain the benefits of your offers clearly and persuasively, so that prospects make an informed decision about the best solution for their needs
  • Make it easy and reassuring for prospects to purchase from you so that they follow through, and implement tactics to keep non-buyers engaged with your business
  • Onboard new customers and give them the ongoing support they need, so that they’re successful with their purchase and feel taken care of
  • Build a loyal community of satisfied customers who are eager to share their experiences, so that you attract new customers into your cycle and generate word-of-mouth marketing
  • Consolidate and implement your learning and plan future action steps by prioritizing your customer lifecycle marketing plan tactics

This Course is for:

  • Startup Businesses
  • Small Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Anyone who wants to grow their business by attracting new customers and building relationships with them that result in long-term sales.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

In today’s digital age, marketing that puts customers at the forefront is most successful — Customer Lifecycle Marketing allows you to do just that.

In this first module, we’ll teach you the phases of the Customer Lifecycle Marketing Model and how it meets the needs of today’s consumers while increasing the lifetime value of your customers and helping your business to grow.

The Attract Phase is the vital first step to help prospects get to know you and encourage them to stick around to learn more.

In this module, we’ll explore both marketing tactics and engagement strategies related to developing awareness and exploring needs with potential customers.

During the Motivate Phase, the primary goal is to guide prospects through the buying process so that they take action and make a purchase.

In this module, we’ll explore more marketing tactics and engagement strategies – this time related to persuading prospects to evaluate and buy the right offer.  

With the Delight phase of the Customer Lifecycle Marketing Model, the aim is to keep customers happy, successful, and involved.

In this module, we’ll discuss yet more marketing tactics and engagement strategies – this time related to delivering the types of experiences that lead to lifelong customers.

In this final module, we’ll bring together everything we’ve covered in the course so that you have an actionable Customer Lifecycle Marketing Plan. We’ll also have the opportunity to review the course and plan future action.

Are You Ready To Start?

FAQ

Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos, and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs plans are paid memberships that provide training through our systems, tools, and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provides you the courses, SOPs, checklists, and guides you need to learn from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com. 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date. 

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service. 

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to The Simple 3-Step Model of Customer Lifecycle Marketing on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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