How to Price, Package and Promote Your Services

1 Hour

OF TRAINING

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Most service providers think in terms of all the possible services they offer and how to price each one.

The result of this “a la carte” approach is that:

  • Clients get overwhelmed by options
  • They get focused on price or number of hours
  • There’s no clarity around expected results
  • The service provider is always struggling to make sales
  • But what if you could make services easier to sell AND easier to buy?

 

That’s where ‘Packaging’ comes in.

Packaging up your services based on client needs means that:

  • Clients see your offers in terms of “solutions” rather than services
  • They can quickly identify which packages provide the outcome they want
  • You avoid the “scope creep” that comes with clients not knowing exactly what’s included
  • You’ll make more sales, more easily… AND those clients will stick with you
  • When a client is purchasing a solution rather than a service, they also recognize the high value of what they’re buying.

 

So how does all this packing work?

Well, we’ve laid it all out in a step-by-step process in our course so keep reading.

Completing this course will help you:

  • Identify where service packages fit into your existing business and how they will increase your sales
  • Delve into your ideal clients’ needs, so that you are clear on the solutions your packages must address
  • Select the package type you’ll offer that will most effectively meet the needs of your clients
  • Decide on your initial pricing, so that you can present a range of price points for different clients’ budgets
  • Estimate the profitability of your package ideas, to ensure they grow your income
  • Validate your ideas, so you’re confident you can sell your packages
  • Identify how your packages fit together, including which will be the main offer
  • Detail the contents of each package and draft a package creation plan you can implement immediately
  • Outline a marketing plan and timeline for promoting your priority package, so you can scale your revenue quickly
  • ….and more!

This Course is for:

This course can benefit many. Here are some of the most common:

  • Small Service Business Owners
  • Solopreneurs
  • Business Service Providers
  • Business Coaches & Consultants
  • Marketing Consultants
  • Any service provider who wants to increase their sales and conversion by making it easier for clients to select the right option to solve their problems and suit their budget.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn. 

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership), 

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.   

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today! 

Here are the topics we'll cover in each major section of the course:

Packaging is one of the most effective ways for service businesses to grow. As you combine existing services and create new offerings at different price points, you add more solution-focused choices for your clients and make it easier for them to buy.

In this first module, we’ll help you recognize where service packages fit into your existing business and how packages will increase your sales.

When you package up your services so that they’re solution-focused, you’ll find it easier to demonstrate to potential clients that you have what they need.

So in Module 2, you’ll delve into your ideal clients’ needs, so that you are clear on the solutions your packages must address.

The purpose of offering packages is to provide your clients with clearer choices and help you grow your business.

In Module 3, you’ll learn how to identify the package type you’ll offer and set an initial price point, as well as how to check the profitability of your ideas.

Once you’ve decided where the packages fit into your overall sales process, you’ll test out the viability of your idea with your ideal clients.

Clearly detailed packages will make it easier for clients to choose to work with you and will ensure their expectations are met.

In Module 4, we’ll walk you through choosing the most suitable package to promote first, to give your clients the best choice and your best income. You’ll then learn how to set out the contents of each package so you know exactly what to do to create them.

Once you’ve created your packages, you’ll be eager to promote them and start generating sales.

In Module 5, you’ll be guided through planning the sales and marketing you’ll need in order to promote your first packages, starting with your priority package.

In this final module, you’ll learn some tips that will help you continue to see the best results from your service packages.

You’ll also review the course and plan your next action steps, so you can achieve the goals you set for this course and your business.

Are You Ready To Start?

FAQ

Most frequent questions and answers

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs Plus & Pro are paid memberships that provide training through our systems, tools and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy.  zindolabs Plus & Pro provide you the courses, SOPs, checklists and guides you need to learn quickly from launching to growing to scaling a business online.

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business. 

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs network, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com. 

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

For refund:

You get a 15-day money back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request the refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date.

When you become a Plus or higher member a whole new world opens up to you. We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW. We’re here to help you close the loop between your online education and launching a growing your business.  

No problemo! Welcome and let’s get started. 👋  It’s time to learn how to test, validate and launch your product or service.  So come on in and say hi! Let us know where you are with things and how we can help.

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