How Often Do You Communicate with Your Audience in Relationship Marketing


On This Page

There’s no question that when it comes to relationship marketing, interaction is key.

The more often you can reach out and touch your audience, the better.

But there is such a thing as too much interaction, and if you’re not careful, you can easily cross that line.

In this blog post, we’ll discuss what relationship marketing is and the dos and don’ts, so you can make sure you’re interacting with your audience in a way that they will appreciate!

giphy | zindo+co
via Giphy

When it comes to relationship marketing, the most important thing is to remember that your audience is made up of people, just like you.

They have feelings, emotions, and a certain threshold for how much interaction they can handle before they start to feel overwhelmed.

That’s why it’s so important to find a balance between interacting with your audience and giving them the space they need to breathe.

If you’re constantly bombarding your audience with messages, whether it’s through email, social media, or even in person, you’re going to start to wear out your welcome pretty quickly.

giphy | zindo+co
via Giphy

On the other hand, if you’re barely interacting with your audience, they’re going to start to wonder if you even care about them.

The best way to find a balance is to think about how often you would like to be contacted by someone in a business relationship.

If you’re getting daily emails, phone calls, and text messages from someone, it’s probably getting a little too much.

And if you only hear from someone once in a while, it might be time to step up your game.

Of course, there is no magic number of interactions that will work for everyone.

It’s going to vary depending on the relationship you have with your audience, and what you’re trying to achieve with your marketing efforts.

But if you keep the above tips in mind, you should be able to find a happy medium that will work well for both you and your audience!

What is relationship marketing and how can it help my business

Relationship marketing is a term that was first coined in the early 1990s and it refers to the process of building long-term relationships with customers and other stakeholders.

Unlike transactional marketing, which focuses on one-off transactions, relationship marketing is about creating an ongoing connection with customers that can last for years.

There are many benefits of relationship marketing, but some of the most important include increased customer loyalty, higher customer lifetime value, and lower customer acquisition costs.

In today’s competitive marketplace, these benefits can make all the difference.

For businesses that are looking to build lasting relationships with their customers, relationship marketing is essential.

Resource: What is Relationship Marketing? Authenticity and Honesty is What Sells

Let’s compare three different scenarios and audiences.

Almost everyone has a long-lost cousin, friend, or acquaintance who you only hear from once a year in the form of a holiday card.

Sure, it’s nice that they reached out, but communicating just once a year doesn’t give you a chance to stay up to date with their family news. 

Then you have your college roommate, who lives out of state but you only hear from him/her when there’s drama in their life or they need to vent about something.

These are the people who are in touch more frequently than your cousin, but only when they need something – not because they have an interest in what is happening in your life. 

And lastly, you have the mother who dropped off her 18-year-old daughter at college for the first time and who texts and/or calls every day, just to check on how things are going.

Did she get to class on time?

How’s the food at the dining hall?

Do you like your roommates?

What do you mean your books cost $800?

Do you want us to come to visit for Parents’ Weekend?

Each of these real-life scenarios can translate to a business situation.

Small business owners or solopreneurs who don’t create and/or use their email lists to communicate with their past customers more than once a year won’t create name recognition among their customers. 

They run a high risk of getting their emails deleted or marked as spam. One possible exception is seasonal businesses.

Business owners who only use their social media accounts or email accounts to promote their products and sales are only interested in making money from their audience.

They don’t necessarily care about what their followers need at that moment in time.

One possible exception: big box stores that offer coupons and other discounts.

Internet marketers and big box stores or companies who email every single day run the risk of annoying their audience and causing people to unsubscribe from their lists.

One possible exception is business owners who follow leaders in their industry or who look forward to daily tips and/or affirmations from these leaders.

How often should I communicate with my audience to maintain the relationship?

Audience relations are key to the success of any business or organization.

To maintain a good relationship with your audience, you need to communicate with them on a regular basis. But how often should you communicate?

The answer may vary depending on the type of audience you have and the nature of your relationship with them.

However, as a general rule, it’s a good idea to communicate with your audience at least once a week.

This gives you a chance to keep them updated on what’s going on with your business or organization, and also allows you to build and maintain a rapport with them.

There are many ways to achieve this, but some of the most effective methods include providing excellent customer service, developing targeted marketing campaigns, and creating meaningful interactions on social media. 

If you communicate less frequently than this, you risk losing touch with your audience and damaging the relationship. So make sure to stay in touch with your audience on a regular basis to keep the relationship strong.

What are some effective ways to communicate with my audience?

When it comes to effective communication, there is no one-size-fits-all solution.

The best way to communicate with your audience will depend on a number of factors, including the size of the group, the purpose of the communication, and the preferred communication style of the audience.

Resource: How Relationship Marketing Funnel Helps Your Brand Grow (video)

However, there are a few general tips that can help to ensure that your message is received loud and clear. First, focus on clarity and conciseness.

Keep your language simple and direct, and avoid using jargon or overly technical terms.

Second, make sure to tailor your message to your audience.

Consider what they need or want to know, and frame your information in a way that is relevant to them.

Lastly, always be prepared to listen. Effective communication is a two-way street, so be open to feedback and willing to adjust your message accordingly.

By following these tips, you can ensure that your next presentation, meeting, or conversation hits the mark.

What are some things to avoid when communicating with my audience?

There are a few things to avoid when communicating with your audience.

First, try to avoid jargon. Jargon is a specialized language that is only understood by people in a specific field or profession.

For example, if you are giving a presentation on marketing to a group of businesspeople, you may use terms like “target market” and “consumer research.”

open communication

However, if you are giving a presentation on the same topic to a group of high school students, you should avoid using jargon and instead explain the concepts in straightforward language.

Second, try not to use too many acronyms. Acronyms are abbreviations that are pronounced as words, such as “NASA” and “HIPPA.”

While they can be helpful in making complex concepts easier to understand, they can also be confusing and difficult to remember.

Third, try to avoid using technical terms when simpler words will suffice.

For example, instead of saying “the product’s sales increased by 2 percent,” you could say “the product sold more.”

By using clear and concise language, you can ensure that your audience will understand your message.

How can I tell if I’m doing a good job at relationship marketing

The goal of relationship marketing is to create strong, lasting relationships with your customers. But how can you tell if you’re doing a good job?

There are a few key indicators.


First, take a look at customer retention rates. If you’re losing more customers than you’re gaining, it’s a sign that something isn’t working.

Second, consider customer satisfaction levels. Are your customers happy with the products and services they receive?

If not, it’s time to make some changes.

Finally, ask yourself how much loyalty your customers have.

If they’re constantly shopping around, it’s a sign that they don’t feel a strong connection to your brand.

Keep an eye on these indicators, and you’ll be able to tell if you’re doing a good job at relationship marketing.

Resource: Move from “I don’t know you” to Signing the Deal – Build Relationships with Your Prospects


The bottom line is that you must know your market to understand how often you should interact with them to build a solid relationship.

There are always exceptions to every rule, and businesses will experience different responses to their communications tactics even within the same industries.

Research your market, understand their pain points, and create a solution for them.

If you can do this, you’ll be well on your way to building a strong, lasting relationship with your target market.

Keep in mind that it takes time to build a relationship – don’t expect immediate results. Instead, focus on providing value and establishing trust.

Over time, you’ll see your efforts pay off as your market becomes more engaged and loyal.

So how often do you communicate with your audience? Share what’s working for you in our community at

Audra Carpenter
Audra Carpenter
Audra Carpenter has managed and launched multiple businesses across several different industries, in several different states.Since 2009, she has found her unmistakable place in the world of launching and scaling businesses online. After years of self-teaching, taking risks, and building new things, she launched zindo+co, which a virtual marketplace for launching, growing, and scaling a business online.

Every new adventure starts with the first step—and so does every new business. You’ve already taken the first step of your adventure by launching your business, now let’s take the next step together.

Share this article

Articles you might find interesting

Compare items
  • Total (0)