Google Analytics is a web analytics service offered by Google. They provide comprehensive reporting and analytics tools for websites of all sizes.
GA enables users to monitor website traffic, understand user interaction with their site and generate custom reports depending on the needs of their business.
It shows website managers what works well with audiences and what doesn’t, allowing them to tailor their site content and marketing strategies.
Get stronger results across all your sites, apps, and offline channels.
Google Analytics has two pricing tiers: Free and Premium. Google Analytics Premium provides higher data limits, more custom variables, a Service Level Agreement, and a dedicated support team.
Freemium and Subscription
No free trial offered
Google Analytics is intended for Freelancers, Large Enterprises, Mid Size Business, Non-Profits, Public Administrations and Small Business
“86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.”
Source: Econsultancy and Google. The Customer Experience is Written in Data’, May 2017.U.S.