A Step-by-Step Guide to Hosting Your First Online Event

The 5 Phases of a Virtual Summit

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Events, where you can learn from experts and network with peers, will always be an important part of your personal or professional development.

However, people don’t necessarily want to travel or spend the time and money to attend an event in person.

And being there face-to-face isn’t always an option.

Luckily, with all the technology we have available today, you can both attend AND run virtual, digital events – without ever leaving the comfort of your home.

You can even host a “virtual summit”, where you have multiple speakers sharing their expertise (without leaving the comfort of their homes either!)

Why would you want to run a virtual summit?

Because it can accelerate your business growth at a speed you never imagined.

Hosting a virtual summit will:

Grow your email list exponentially
Increase your visibility in your market by leaps and bounds
Position yourself as a go-to resource in your field
Form lasting relationships with other industry experts
Generate more income (especially if you add paid options to your summit)

I’ll bet at least one of those benefits is something you or your audience would like to achieve!

But running an online event with multiple speakers can be daunting.

There are so many moving parts – deciding on themes and topics, finding and securing speakers, running and recording interviews, setting up a sales funnel, sending email campaigns, and more. The logistics are overwhelming!

It doesn’t have to be that way… if you follow a carefully laid out process.

…and that’s exactly what you’ll be able to learn and implement after you complete our course.

Completing this course will help you:

Set specific goals for your virtual summit, so that you can confidently kick-start the summit process knowing the results will meet your business objectives
Pick a summit topic to demonstrate your expertise and define your target market so that your summit provides what people are looking for
Plan the outline of your summit and make crucial decisions about how you’ll present it so that it has the greatest impact on your audience
Choose potential speakers who are the best fit for the needs of your summit attendees and who complement your area of expertise
Set up the basic systems and technology you need to run a successful virtual summit so that you are ready to put your sales funnel in place and conduct your interviews
Contact potential speakers and offer them the opportunity to participate in your summit
Decide on the metrics you need so that you have them in place to measure the success of your summit
Make your choice of speakers from those in your niche who want to participate in your summit and set up interviews with them
Prepare the content you need for the summit, such as your presentation and graphics, so that you can save time later on
Create the sales pages you need to complete your sales funnel so that people will be taken smoothly from the registration process to the final offer
Record and edit the interviews you want in your pre-recorded video bank
Identify different ways to promote your summit on social media so that you attract the maximum number of people to register
Create and schedule a sequence of emails for your existing subscriber list and new registrants so they have the information they need to attend the sessions they want
Provide a copy to your speakers to save them time and help them promote for you so that you take full advantage of having them as promotional partners
Launch your summit and be on hand to motivate and add value so that you provide the best customer and speaker support you can
Closeout your promotion and find methods to increase the profits so that you maximize the possibilities of your summit
Consolidate and implement your learning and plan future action steps, so that you can achieve the goals you set for this course and develop further

This Course is for:

This course can benefit many. Here are some of the most common:

Startup Businesses
Small Business Owners
Entrepreneurs
Business Service Providers
Business Coaches & Consultants
Marketing Consultants
Anyone who wants to grow their business by attracting new customers and establishing their expert status with a view to long-term sales.

What's in the Course?

We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn.

We’ll give you specific activities to complete to make sure you implement what you learn into your business with your own ClickUp paid account (included free, with your membership),

…along with Action Guides, Cheatsheets, and Coursebooks to take notes and complete the activities.

You’ll get access to our Course Group, where we discuss all things blogging and this course, so you can ask questions, receive feedback and support to ensure you continue to make progress in your business.

And you’ll also get additional resources to help you remember what you’ve learned and how to put it all into action today!

Here are the topics we'll cover in each major section of the course:

Module 1 - Why Virtual Summits?

You’ve decided to organize a virtual summit, but are you clear on why you’ve made this decision?In this first module, we’ll help you set specific goals for your virtual summit so that you can confidently kick-start the summit process knowing the results will meet your business objectives.

Module 2 – Phase 1: Plan (4-6 months out)

A successful virtual summit starts with a detailed plan.

In Module 2, we’ll show you how to choose your target market and theme, structure your summit, and find ways to get the right speakers for your event.

We’ll also discuss how to set up the basic systems and technology you need to run a successful virtual summit that grows your business.

Module 3 – Phase 2: Create/Develop Content (2-3 months out)

By this point, everything is planned and set up that can be done in advance. Now it’s time to develop the body of the virtual summit content.

In Module 3, you’ll learn the best ways to recruit and interview your speakers, create your own contribution, and complete the sales funnel that will ensure your summit generates revenue.

You’ll explore some different content options, how to avoid overwhelm, and how to organize your site content to make it user-friendly for your members.

Finally, we’ll guide you through planning the content you’ll deliver, and its timing.

Module 4 - Phase 3: Promote Your Virtual Summit (3-4 weeks out)

A virtual summit won’t get attendees if you don’t spread the word about it in advance!In Module 4, we’ll walk you through your promotional campaigns using social media, email marketing, and your speaker affiliates, while finding the balance between sending out information early enough for people to schedule it, but not so early that they forget.

Module 5 – Phase 4: Launch

It’s time for your summit and to start seeing the results of all the hard work you’ve put in for months organizing and planning it.

In Module 5, we’ll discuss how you can review that you have everything in place to ensure a smooth launch.

You’ll also make sure you are on hand throughout the launch to motivate and add value so that you provide exceptional customer and speaker support.

Module 6 - Phase 5: Summit Follow-Up (1-2 weeks after the summit)

In Module 6, we’ll explore how you can close out your promotion and find methods to increase the profits so that you maximize the business impact of your summit.

Module 7 - ... And That's a Wrap!

In the final module, we’ll summarize everything you have learned and done, along with some tips and next steps to help you continue getting results from your virtual summit.

Are You Ready To Start?

FAQ

Most frequent questions and answers

What's the difference between the Network and the Plus or Pro memberships?

The zindolabs network is a place (similar to something like Facebook, but for people that want to launch, grow and scale a business).

You have your own profile where you can connect with other members, give and receive feedback on building a business, become a part of many different groups and explore our Netflix style area with curated content, videos and all things WordPress. Essentially a place where it’s all entrepreneurship all the time.

zindolabs Plus & Pro are paid memberships that provide training through our systems, tools and processes to help you at any stage of your business.

Instead of buying 10 different courses, creating 50 different processes, or even using 5 different systems, we focus on bringing in the most important pieces based on the stage of your business so you can build a solid foundation that can thrive in any economy. zindolabs Plus & Pro provides you the courses, SOPs, checklists and guides you need to learn from launching to growing to scaling a business online.

Why create a community like this?

Being a full service marketing agency since 2009 I’ve done and seen it all! I decided it was time to create a community for like minded entrepreneurs so that I could help shortcut the launch to scale process for small to midsize businesses while quieting the chaos and overwhelm we all struggle with when starting a business.

We are all a part of dozens of Facebook groups, small communities through programs we’ve purchased, meetup groups, and LinkedIn groups. We have way too many contacts spread across multiple different websites without any standard for building and launching a scalable business in a $600 billion industry by 2024. * Sales projections

With the zindolabs Community, we are bringing it ALL together, bringing it home! We’re building a marketplace just for you.. the entrepreneur. Don’t miss this opportunity to… 🙌

I just signed up, now what happens?

WELL HELLO…AND WELCOME! We are so excited you are here and we get to be a part of your entrepreneurial journey. As far as the getting started stuff, you will be getting an email in your email inbox shortly. This email will provide your login information and a link to our members-only site for zindolabs.com.

Once you are in, please come by and introduce yourself. We’d love to meet you and make sure you get shown around. 🧑‍🤝‍🧑

How do I cancel or get a refund if I change my mind?

For refund:

You get a 15-day money-back guarantee from the purchase date with all of our subscriptions. If at this time you decide it’s not for you, just contact our customer service team from your profile to request a refund.

For cancellation:

We hope you enjoy zindolabs as much as we love bringing it to fruition! If for some reason, you decide not to renew your subscription again next quarter/year or cancel, please remember you won’t be charged for this any further, but you will still have access to the content until your next renewal date.

How is zindolabs memberships different than other training platforms out there?

When you become a Plus member or higher a whole new world opens up to you.

We offer training, but we take it to the next step. We teach you the what and why, then actually show you the HOW.

We’re here to help you close the loop between your online education and and actually implementing the knowledge into launching and growing your business.

What if I haven't launched yet?

No problemo! Welcome and let’s get started. 👋 It’s time to learn how to test, validate and launch your product or service.

So come on in and say hi! Let us know where you are with things and how we can help.

Choose Your Plan

Get Access to The 5 Phases of a Virtual Summit on all devices PLUS unlock everything else on zindolabs. You get the entire vault of courses, SOPs, Checklists & Guides all included in a pre-loaded paid ClickUp account.

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